The Commercial Appeal

Trip to Facebook could benefit MTSU

- Mike Organ Nashville Tennessean USA TODAY NETWORK - TENNESSEE

Spending time on Facebook is not unusual. Spending time at Facebook is altogether different.

Actually spending time at the headquarte­rs of the digital conglomera­te is a good way to keep up with the fastchangi­ng world of social media.

At least that’s how Middle Tennessee State associate athletics director for communicat­ions sees it and why he joined a small group of school officials on a two-day trip earlier this month to the Facebook facility in Menlo Park, Calif.

“It’s an incredible place and it was fascinatin­g to see where things are going in terms of social media,” Owens said. “We had meetings both days, we toured the facility and we asked a lot of questions. At first I was like, ‘Do I really need to go, or can I just send some of my people?’ I am so glad I went because it was so educationa­l.”

As a member of Conference USA, MTSU is involved in a groundbrea­king live streaming partnershi­p with Facebook and the multi-platform sports network Stadium. Stadium streamed several MTSU football and basketball games on Facebook in 2017-18 and has more scheduled for 2018-19.

“A big reason I went out there was because our conference is kind of like the guinea pig for Facebook; that’s why they’re putting so many of our games on Facebook,” Owens said. “They’ve teamed with Stadium. The production is just like a CBS Network production, which also will have some of our games, but it’s on Facebook because that’s where things are going. They have sideline reporters, announcers and analysts, just like you’re used to.”

The group, which also included MTSU’s social media coordinato­r

vice president for communicat­ions and marketing

and strategic communicat­ions manager did not get to meet Facebook CEO but was able to obtain a considerab­le amount of useful informatio­n.

“They gave us a bunch of statistica­l stuff like, 90 percent of people while watching games utilize their mobile devices,” Owens said. “They gave a lot of how-to tips. They told us how to monitor our stuff and let us know that when

Beerends, Mark Owens Brent Andrew Oppmann Rob Janson, Mark Zuckerberg,

people click on and ‘like’ your videos, you can target them for season tickets. It was a lot of informatio­n in a short period of time.”

Owens said the group was told about the importance of utilizing Instagram, which is owned by Facebook, in order to reach a younger generation of fans.

They also were told that one in three people on Instagram is a sports fan and that Instagram is encouragin­g schools to have student takeovers on accounts.

Owens extended an invitation to some of the Facebook employees to attend a Blue Raiders football game this fall.

“I asked them to come and watch our operation and tell me how we’re doing, how they would change things,” he said. “They were real interested in doing that.”

SEC commission­er speaking at Music City Center

SEC commission­er will be in Nashville on July 11 to speak at the third annual Coach Forum at Music City Center.

The forum is designed to help high school and college coaches learn from some of the nation’s most highly respected coaches, former athletes, doctors and sports profession­als.

Other speakers include former Montgomery Bell Academy, Tennessee and major league pitcher former Tennessee basketball coach

now at Missouri, former Tennessee defensive back

best-selling author Johns Hopkins lacrosse coach

and others. For tickets ($99) visit thecoachfo­rum.nashvillec­oaching coalition.com.

Martin, Tucker McNeal back in Tennessee to play at Tech Chris McNeal, Greg Sankey R.A. Dickey, Cuonzo Inky Johnson, Jon Gordon, Janine

a native of Jackson, Tenn., is returning to the state to finish his college basketball career.

The 6-foot-1 guard is transferri­ng to Tennessee Tech, which will be his fourth school in four years. He will have one year of eligibilit­y remaining after sitting out the 2018-19 season due to NCAA transfer rules.

McNeal, who played at Southside High, began his college career at Western Kentucky.

He transferre­d to Indian Hills (Iowa) Community College for his sophomore season and then New Mexico for his junior season.

Tech played New Mexico this past season and McNeal scored 29 points. “We know he can play,” Tech coach

said. “We couldn’t stop him. He’s taken a long route here, but he’s finally home and we’re excited about him.”

Steve Payne Belmont hoops assistant Price hired at Baylor School

Belmont assistant was hired as the boys basketball coach at Baylor School in Chattanoog­a.

Price spent seven seasons at Belmont.

He replaced who retired at the end of this past season after spending 36 seasons at Baylor.

Golfers make back-to-back aces in local tournament

Hendersonv­ille’s made a hole-in-one on the 16th hole, which helped him and claimthe Tennessee Senior Four-Ball championsh­ip with a 1-up victory over Springfiel­d residents and at Montgomery Bell State Park Golf Course.

Incredibly, Schorsten aced the 188yard hole just minutes after

of Chattanoog­a had aced it while playing in the Super Senior division.

“Somebody needs to check with Guinness (World Records) on that one,” Schorsten said. “I didn’t see it go in. I can’t see that far. But I heard everyone yelling and clapping and I couldn’t believe it.”

It was Schorsten’s 14th career holein-one and second Tennessee Golf Associatio­n title. He won the Tennessee Match Play Championsh­ip in 1986. Williams and his partner won the Super Senior title with a 4-2 victory over of Fairview and

of Memphis.

Mike Gallagher Butch O’Kelley Ed Link Mark Price Austin Clark, Dan Schorsten Frank Dial Bjorn Svedin John Williams John Spitalny Mayor recognizes 1954 West End state champions

It’s been 64 years since West End High won the boys state basketball championsh­ip, yet the six remaining teammates are still close today and get together on a regular basis.

Ed Gaines, Ralph Greenbaum, Jimmy French, John “Butch” Stephens, Buddy Parsons Eddie Greermeet

and for lunch every couple of months. At the group’s last meeting Mayor

sent over a proclamati­on honoring the team. Briley was out of town and unable to attend the gathering at Hillwood Country Club so the proclamati­on was read by WNSR sports talk radio host and former WTVF-5 sports anchor

The proclamati­on also recognized members of the team who have died, including

David Briley

Vaughn DeBose, Bobby Glenn, Archie Grant, Jerry Morrison Billy Owens Joe Shapiro.

along withcoach

About 100 West End alumni were in attendance.

West End claimed a 42-40 win over LaFollette in the state championsh­ip game at Vanderbilt’s Memorial Gym. Their beloved and retiring principal

showed up at halftime, even though he’d been warned that subjecting himself to too much excitement could exacerbate his heart problems, to cheer on the Blue Jays.

Four of West End’s playoff games that year were decided in overtime.

wrote the book “All The Way For Doc” about the team in 2009.

W.H. “Doc” Yarbrough Whitworth Stokes Ex-TSU coach Alexander close to finishing book

Former Tennessee State men’s coach

is putting the finishing touches on his new book “Beyond the Backboard.” It’s scheduled for release in August.

Alexander, 64, made a name for himself in the 1990s as the coach at South Carolina State and led the Bulldogs to five NCAA tournament berths. He was hired at TSU in 2003 where he posted a 73-108 record in six seasons. Alexander said despite experienci­ng some success at TSU, which included collecting his 300th career win and leading the Tigers to the OVC Tournament final in 2008, he was presented with “on-and-off court factors conspired to derail my stay.”

He resumed his coaching career in 2012 in his home state at North Carolina A&T where he remained until he retired in 2016 with 392 career victories. Preordered signed copies of the book are available at cyalexande­r.com.

Cy Alexander Greg Pogue Hope Hines.

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