The Commercial Appeal

Mergers, acquisitio­ns challenge feds, economy

- History Lessons Arthur Cyr Guest columnist LANE / JASON SZENES, EPA-EFE

The telecom hills are alive with the sound of mergers.

Last month, a judge ruled the $85 billion offer by AT&T to acquire Time Warner is legal. Last year, the U.S. Department of Justice sued to block the deal, and the government will appeal this decision.

Time Warner (AT&T would change the name to Warner Media) owns HBO, CNN and Warner Brothers. Fees for the various banks and other advisers could total hundreds of millions of dollars.

Separately, on July 19 Comcast dropped efforts to purchase 21st Century Fox, clearing the way for Disney to acquire this unit of the Fox Empire. Disney will be much stronger in competitio­n with media giant Netflix.

In early 2014, Comcast agreed to purchase Time Warner for $45 billion. However, the federal government vetoed the deal, arguing Comcast would acquire a dangerous too dominant role in the Internet. During that time, AT&T successful­ly purchased DirecTV.

Similar consolidat­ion characteri­zes cell phone markets. Microsoft purchased struggling Nokia, the Finnish company that helped launch mobile phones. The deal temporaril­y countered criticism Microsoft was too cautious, but failed and Foxconn bought the assets.

Apple and Google largely define the global mobile operating system market. The former pioneered the user-friendly desktop computer. Co-founder Steve Jobs eventually left in a power struggle, only to return and engineer a brilliant turnaround centered on the iPod, iPhone and iPad. Devices have grown smaller even as the universe of informatio­n expands.

As in the past, telephones, computers and good old TVs are helping to democratiz­e informatio­n. Two continuous characteri­stics are complex interplay between technology and society, and government oversight.

Informatio­n transmissi­on now involves vast rapid change, but at the start, telephone and computer companies enjoyed much more solid, structured commercial environmen­ts. Dominant corporatio­ns effectivel­y controlled largely stable, predictabl­e markets, in contrast to today.

Historical­ly, concentrat­ed corporate power clearly threatened the public interest. John D. Rockefelle­r brilliantl­y built the Standard Oil Corporatio­n into a powerful foundation of the American industrial economy, but monopoly of oil and kerosene production was also dangerous. Standard Oil could literally dominate the U.S. economy and shut down the government, including the military.

Antitrust prosecutio­n broke up Standard Oil in 1911. Investigat­ive journalist Ida M. Tarbell was instrument­al in this result, thanks to her book, "The History of the Standard Oil Company."

Computer and communicat­ions companies likewise face prosecutio­n, though none has the power of Standard Oil. In 1969, the U.S. Justice Department went after IBM but dropped the suit in 1982. Entreprene­urs led by Apple were significan­tly weakening IBM’s hold. The market outmaneuve­red the regulators.

The Feds had more success pursuing AT&T with an antitrust suit begun in 1974. In 1984, the corporatio­n was broken up. Southweste­rn Bell eventually purchased surviving long-distance carrier AT&T, re-adopted the name, and became a principal player over time.

In 1894, Ida Tarbell moved back to the U.S. after several years in Paris. Rather than rejoin family in Titusville, Pa., she settled in New York City, a courageous move then for a single woman.

However, as Steve Weinberg points out in "Taking on the Trust", his book about her career, electricit­y was already radically transformi­ng life in the great metropolis. Electric trains and lights permitted relatively safe, comfortabl­e travel. Over time, technology made life easier. Consumers benefitted from growing freedom of movement.

Investigat­or Tarbell made excellent use of the new telephone.

Today, we have myriad informatio­n sources – but less privacy.

Arthur I. Cyr is Clausen Distinguis­hed Professor at Carthage College and author of “After the Cold War.” Contact acyr@carthage.edu.

 ?? AP ?? John D. Rockefelle­r gives a dime to a child in this undated picture. Warner Center in New York City.
AP John D. Rockefelle­r gives a dime to a child in this undated picture. Warner Center in New York City.
 ?? JUSTIN ?? An AT&T store and a view of the Time
JUSTIN An AT&T store and a view of the Time
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