The Commercial Appeal

San Francisco campaign aims to house 1,100 homeless

- Janie Har ASSOCIATED PRESS

SAN FRANCISCO – Homelessne­ss and a housing crunch have come to define San Francisco as much as the Golden Gate Bridge or Alcatraz. Now a new public engagement campaign is urging residents to put aside their political difference­s and support finding homes for more than 1,000 homeless people.

The “All In” campaign launched Thursday has the support of baseball’s Giants and the NFL’S 49ers, as well as Airbnb, Google, Postmates and dozens of nonprofits and other businesses. Philanthro­pist Daniel Lurie, founder of the anti-poverty nonprofit behind “All In,” says he wants to inspire people in a city known for its liberal politics to tackle a problem mired in negativity, despair and political fighting.

“Some people are fed up. Some people are exasperate­d, some people are just giving up, and we need to bring all of those people and say, ‘Listen, here are solutions that you can get behind,’ ” he said. “We’re all going to have to sacrifice a little bit.”

A one-night count earlier this year found the number of homeless increased 17% over two years to more than 8,000 people. At the same time, the city is booming with well-paying tech and finance jobs that some say are squeezing out the city’s working and middle class.

Lurie, a San Francisco native and founder of Tipping Point Community, said he wants to focus on finding housing. He has raised the $100 million he pledged two years ago to address the issue, and he hopes to find homes throughout the city for 1,100 people by 2022.

He says there is land available to develop and landlords willing to accept vouchers to rent to people trying to move out of homelessne­ss. Lurie said he needs to find more such landlords, and encourage voters to support building in a city where homeowners are sometimes quick to protest projects in their backyard.

Residents of the Embarcader­o are suing the city for approving a temporary homeless shelter on the waterfront, saying it is the wrong fit.

Joe Wilson, executive director of Hospitalit­y House, which operates a shelter, said he believes the campaign can make a difference.

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