The Commercial Appeal

For-profit business seeking to run .org

Concerns are raised over private company being in control

- Robert Jablon ASSOCIATED PRESS

LOS ANGELES – A private equity firm seeking to buy rights to operate the internet’s .org suffix said Friday it will cap price hikes and create an advisory board with veto powers to ease concerns from the nonprofit community.

Ethos Capital has offered $1.1 billion to buy the Public Interest Registry, the nonprofit corporatio­n that runs the databases containing more than 10 million .org names registered worldwide. Organizati­ons ranging from the Girl Scouts of the USA and Consumer Reports to the American Bible Society have opposed the sale, warning of potential price gouging and censorship. California’s attorney general and four congressio­nal members have also requested informatio­n to evaluate a deal’s potential impact on nonprofits.

It wasn’t immediatel­y clear whether the concession­s are enough to satisfy critics. The cap on price hikes, for instance, will expire in eight years, and most of the advisory board’s initial members will be appointed by the Public Interest Registry’s board.

Domain names such as apnews.com have historical­ly been used by computers to find websites and send email, and their value grew as companies and groups adopted them for branding. The Associated Press, a nonprofit, also uses a .org domain, ap.org.

Although domain names are less prominent these days as more people reach websites via search engines and apps, they are still important for email addresses and nondigital advertisin­g.

The Public Interest Registry is owned by the Internet Society, a nonprofit founded by many of the internet’s early engineers and scientists. In that role, the registry collects annual fees of about $10 per .org registrati­on. The Internet Society uses some of that revenue to fund advocacy and administra­tive programs, which include creating technical standards for the internet.

A sale to Ethos Capital wouldn’t immediatel­y affect existing .org names or the websites that use them. Although .org is often associated with nonprofit organizati­ons, it can already by registered by anyone, including for-profit corporatio­ns and individual­s. That won’t change if it gets a for-profit owner.

But some critics fear that future policies could reduce protection­s for domain name owners. For instance, websites can suddenly become unreachabl­e if whoever owns the registry suspends a .org name at the urging of a government or business rival, without giving the website a chance to plead its case. Critics are particular­ly worried that authoritar­ian countries could target human rights groups and other nongovernm­ental organizati­ons this way.

Critics are also worried that financial pressures on a for-profit company could result in price hikes.

To address concerns, Ethos agreed

Friday to limit price hikes to an average of 10% per year for eight years. The Public Interest Registry had a binding 10% cap that expired in June, though that restrictio­n wasn’t an average and didn’t allow for higher hikes in some years.

Ethos said it will also let an advisory body, known as a stewardshi­p council, veto proposed modifications to registry policies on censorship, freedom of expression and use of .org registrati­on and user data. The council won’t have any veto on price.

Ethos also said it expects the registry will contribute $10 million to a new fund to support unspecified initiative­s benefiting .org registrant­s.

Ethos said it will make its promises binding by amending an agreement with the Internet Corporatio­n for Assigned Names and Numbers, the Los Angeles-based organizati­on that oversees domain names.

“We have been listening closely to stakeholde­r feedback – both positive and negative – and have been working diligently to address these specific issues head on,” said Erik Brooks, Ethos founder and chief executive. “We are taking these actions to show that we stand firmly behind the commitment­s we’ve made and – most importantl­y – behind the registrant­s and users.”

ICANN was expected to rule by midfebruar­y on Ethos’ bid. But Ethos said the registry has granted an extension to March 20.

 ?? MARK J. TERRILL/AP ?? Cory Doctorow, foreground, and others concerned about the proposed sale of the .org registry protest in Los Angeles outside the headquarte­rs of the Internet Corporatio­n for Assigned Names and Numbers. A private equity firm announced commitment­s designed to ease concerns over its proposed $1.1 billion takeover of the registry.
MARK J. TERRILL/AP Cory Doctorow, foreground, and others concerned about the proposed sale of the .org registry protest in Los Angeles outside the headquarte­rs of the Internet Corporatio­n for Assigned Names and Numbers. A private equity firm announced commitment­s designed to ease concerns over its proposed $1.1 billion takeover of the registry.

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