The Commercial Appeal

Intuit buying Credit Karma for $7.1B

- Jessica Menton USA TODAY

Turbotax owner Intuit is buying consumer finance company Credit Karma in a $7.1 billion combinatio­n that aims to shift the landscape of consumer financial services.

By joining forces, Intuit and Credit Karma seek to create a personaliz­ed financial assistant that will provide insights and advice to help consumers find the right financial products.

“There hasn’t been that much innovation in the financial services world in the past two decades,” said Kenneth Lin, founder and chief executive of Credit Karma. “The combinatio­n of the two companies will really be able to move consumers forward.”

The deal brings together two wellknown personal finance companies. Intuit is the maker of Mint and Turbotax, the online tax filing service used by millions of Americans.

Credit Karma, which makes money through credit cards and loans, has more than 100 million members in the U.S., Canada and U.K., including almost half of all U.S. millennial­s. It generated $1 billion in revenue in 2019. Credit Karma will remain separate after the deal closes.

“Why this works so well is that we’re able to maintain our independen­ce while leveraging the capabiliti­es and resources of Intuit,” Lin said. “The two businesses are highly aligned, so from an investor perspectiv­e, they shouldn’t expect anything different.”

The announceme­nt confirmed early news reports.

The companies said they expect the deal to close in the second half of 2020, pending regulatory approval.

If the cash and stock deal doesn’t fall through, Intuit and Credit Karma will be the latest financial technology companies to join forces this year.

Morgan Stanley announced plans to buy E*trade last week for about $13 billion in a deal gives the big bank access to brokerage customers and employees with company stock.

Visa announced plans in January to purchase the financial technology company Plaid for $5.3 billion, giving the payment processing giant access to other types of money transfer systems.

Contributi­ng: Dalvin Brown, USA TODAY

 ?? AP ?? After Turbotax maker Intuit acquires Credit Karma, they plan to create a personaliz­ed financial assistant.
AP After Turbotax maker Intuit acquires Credit Karma, they plan to create a personaliz­ed financial assistant.

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