The Commercial Appeal

Fedex, Microsoft team up

Multiyear collaborat­ion to boost customers’ control, insight into movement of goods.

- Max Garland Memphis Commercial Appeal USA TODAY NETWORK – TENNESSEE Fedex Chairman and CEO Fred Smith

“So if you’ve got five pieces of inventory in Ohio and it’s not selling, you will know that inventory is selling in the Bay Area or (Los Angeles) and can move the merchandis­e there and have a much more efficient and high-turn sales and fulfillment process.”

Fedex and Microsoft are teaming up to provide a range of data-driven business services, combining Fedex’s massive logistics network with Microsoft’s cloud computing technology, the industry titans announced Monday.

The multiyear collaborat­ion will help

Fedex and Microsoft customers gain better control and insight into the movement of their goods across the globe using data and analytics, according to a news release from the two Fortune 50 companies.

“Fedex has been reimaginin­g the supply chain since our first day of operation, and we are taking it to a new level with today’s announceme­nt,” said Fedex

Chairman and CEO Fred Smith in a statement. “Together with Microsoft, we will combine the immense power of technology with the vast scale of our infrastruc­ture to help revolution­ize commerce and create a network for what’s next for our customers.”

The news release said the collabora

tion between Fedex and Microsoft represents a longterm commitment between the companies to collaborat­e on product developmen­t and share expertise.

“Now more than ever, organizati­ons are counting on an efficient and capable supply chain to remain competitiv­e and open for business,” said Satya Nadella, CEO of Microsoft, in a statement. “Together with Fedex, we will apply the power of Azure, Dynamics 365 and their AI capabiliti­es to this urgent need, building new commerce experience­s that transform logistics for our mutual customers around the world.”

Azure is Microsoft’s cloud computing service, which allows customers to store data online with Microsoft. Dynamics 365 provides a suite of data-driven business services.

Fedex Surround first piece of collaborat­ion

Fedex Surround is the first service formed from the collaborat­ion. It will let customers see their inventory activity and what is happening around their business at the global, regional and local levels, said Smith in a video discussion with Nadella.

“So if you’ve got five pieces of inventory in Ohio and it’s not selling, you will know that inventory is selling in the Bay Area or (Los Angeles) and can move the merchandis­e there and have a much more efficient and high-turn sales and fulfillment process,” Smith said.

There is “a lot of guesswork” for businesses surroundin­g sales and inventory, Smith said, so more precise informatio­n provided by Fedex Surround can help businesses manage their stock of products more effectively.

“It’s really applicable to anybody that has a product, whether it’s health care, medicine, fashion, sporting goods, whatever the case may be,” Smith said.

The news release said businesses can use Fedex Surround for near-real-time analytics into shipment tracking, providing more visibility around a package’s journey, even down to its ZIP code location.

Businesses using Fedex Surround will also have knowledge of “severe weather or natural disasters, mechanical delays, clearance issues, and incorrect addresses” via Fedex and Microsoft’s technologi­es.

“This unpreceden­ted level of data-driven insight will give Fedex Surround customers the opportunit­y to intervene early and act to avoid logistical slowdowns before they occur to reduce friction and costs,” the release said. “And with every package that ships, Fedex Surround will analyze past trends to identify future opportunit­ies for streamline­d shipping, creating a stronger and more resilient commercial ecosystem.”

Customer access for Fedex Surround “will be rolled out in the months ahead,” with availabili­ty informatio­n being shared in the summer. Fedex Surround is best suited for time-sensitive deliveries that need to be tracked closely, per the release.

Fedex and Microsoft expect to announce more services in the coming months, such as “more integrated ways to shop” and “faster and more efficient deliveries,” that involve additional Microsoft technologi­es.

Max Garland covers Fedex, logistics and health care for The Commercial Appeal. Reach him at max.garland@commercial­appeal.com or 901-5292651 and on Twitter @Maxgarland­types.

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