Sissy’s Log Cabin announces new location
Jeweler also partners with Memphis Grizzlies
Arkansas-based Sissy’s Log Cabin announced plans Friday for a new multi-million dollar location in Laurelwood Shopping Center and a partnership with the Memphis Grizzlies.
Construction of the free-standing structure is set to begin later this year and finish before summer 2023.
Sissy’s is also now the official jeweler for the Grizzlies and Fedexforum.
Sissy’s made the announcements at a groundbreaking ceremony at 4542 Poplar Ave. in East Memphis, the jeweler’s future location.
“We’re 120% in this market, we have a 40-year lease on this ground, we’re not going anywhere and we’re going to make this one of the best jewelry stores in the South, and I hope Memphis is very proud of it,” said Bill Jones, Sissy’s Log Cabin CEO.
The future 9,000-square-foot store will be Laurelwood’s newest addition. Surrounded by green space and ample parking, the new Sissy’s will feature the jeweler’s expanded lines including Rolex and Cartier, diamonds, estate jewelry and more.
Jones said the project remains in the early stages as far as bidding and planning, though the total cost will be in the multi-millions.
Sissy’s current Memphis location, 404 S. Grove Park Road, which opened in 2014 at Laurelwood will remain open during construction.
Founded in 1970, Sissy’s is a familyowned and -operated jewelry store with six locations across Arkansas and Tennessee in Pine Bluff, Little Rock, West Little Rock, Jonesboro, Conway and Memphis. Sissy’s offers a selection of diamonds, jewelry, estate jewelry and fine gifts.
As part of the partnership with the Grizzlies and Fedexforum, next season Sissy’s will become the presenting partner of the floor seat experience with the Floor Seat Lounge within Fedexforum and official partner of the first two rows of floor seats for Grizzlies’ games.
“We’re going to have luxurious jewelry in there (the Floor Seat Lounge), it’s gonna be fun and we’re going to redecorate,” Jones said. “It’s going to be absolutely fantastic. It’s just all about having fun and no better than one of the best teams in the NBA. I say the best team in the NBA.”
Anthony L. Macri, Grizzlies vice president of partnership marketing, said the partnership will include Grizzlies-branded jewelry from Sissy’s.
“When we were looking for a jewelry partner and we have been,” Macri said. “We wanted to find the right partner that’s going to be a perfect fit for us, and perfect fit for our fans.”
Omer Yusuf covers the Ford project in Haywood County, residential real estate, tourism and banking for The Commercial Appeal. Reached him via email Omer.yusuf@commercialappeal.com or on Twitter @Omerayusuf.