TECHNOLOGY
Ford recently partnered with its ambassador of Service, Dwayne 'The Rock' Johnson, to introduce the new Mustang – the world's best-selling sports coupe and the company's most advanced Mustang ever.
A host of improvements including new technology and design changes give owners ways to customize Mustang to their preferences, even better performance from more powerful engines and new MagneRide™ suspension technology. Customers have more ways than ever to personalize Mustang to make it their own, with three new paint colors, 12 distinct wheel choices and a customizable digital instrument cluster.
"The new Mustang is our best ever, based on more than 50 years as one of the iconic sports car in America and now, the world," said Joe Hinrichs, president of The Americas. "Tapping Mustang's enormous fan base, we're bringing the new Mustang straight to the people – and introducing the new car across multiple social media channels, reaching millions."
Ford tapped Johnson to reveal the new Mustang to the world by giving one of the first models available to a deserving member of the military. A video of the debut was launched on Johnson's social channels, including YouTube, Instagram and Facebook, where Mustang holds the title for the most-popular car with more than 8.4 million 'likes.'
Mustang makes available Ford's first 12-inch all-digital LCD screen in the dashboard. This all-new customizable instrument cluster can be easily personalized, offering three separate views. Customers can personalize the displays for normal, sport and track mode. All-new Mustang MyMode with memory function allows customers to save their favorite drive settings, including suspension and steering preferences.
The new Mustang is so customizable that even its engine note can be adjusted. Delivering an audible experience like never before, an all-new active valve exhaust system is optional on Mustang GT, with a fully variable soundtrack to match the entire acceleration range.