Finding what’s good for business can be good for the soul
Holistic in Mystic moves to new storefront home
Mystic — Some businesses have enigmatic names that necessitate a background story from the owner, but Yvonne Masters is straightforward with her shop, Holistic in Mystic.
She sells crystals, chakra teas and Alaffia fair-trade body-care products. She sells her own paintings, which depict serene scenes like cherry blossoms and the ocean. She makes one-of-akind crystal jewelry and bridal jewelry.
Not for sale but a delight to many is the presence of her little dog, Zoe.
Masters, 40, moved her business to 15 Roosevelt Ave. — formerly Seasonal Outfitters — after operating across the street, in the Packer Building, for two years. She said business is much better now that she has a storefront.
Along with running a retail store, Masters provides sessions of reiki, a Japanese technique focused on energy centers in the body.
She identifies as a healer and an empath, which she describes by say-
ing, “It’s like a sponge for everyone’s emotions. I can be anywhere and I’m just picking up everyone’s energies – good, bad, whatever.”’
As a child born to a mentally disabled mother, Masters spent her childhood from ages 4 to 11 in foster care, in Florida and then Massachusetts.
She suffered through abuse and abandonment, and when Masters was adopted at 11, she said it took her six years to realize her parents weren’t getting rid of her.
“I had to go through those things to be able to heal people the way I do now, because I can empathize with a lot,” she said.
After attending UMass Dartmouth, she did six years of reiki training in Nevada, worked in retail, and ran the shop/reiki practice Yvonne’s Soul Rejuvenation in Plymouth, Mass., before moving her business to Mystic.
“Her talents as a reiki master are above and beyond,” said Lori Miller, who met Masters as president of the Gold Star chapter of Business Network International and then became a friend. “Her space was relaxing, her energy was relaxing, she’s brilliant.”
Masters knows that some people don’t buy into crystals or reiki, but she laughs off the “ignorant comments” she gets and is adamant her practices don’t go against religion.
“Spiritual people don’t push their beliefs on people,” she said, adding, “People come to me for reiki and ask me about it. Spiritual people aren’t judgmental.”
Holistic in Mystic is open Tuesday-Sunday for the holidays.