The Day

Can a drone sell your home?

- By Day Marketing

When you browse through real estate photos, you may notice that more and more of them have aerial photograph­y. This perk was once reserved for only the swankiest of properties, since it's not cheap to hire a plane or helicopter to take up a photograph­er. But remote controlled drones are making it much easier to include expansive shots of a property in your listing.

While drones can be helpful in showcasing a home, you'll also want to make sure you are using them properly. The devices have raised concerns about privacy, and there are certain rules a drone pilot needs to follow.

In June 2016, the Federal Aviation Administra­tion finalized its rules on the use of drones, or "small unmanned aircraft," for commercial purposes. The National Associatio­n of Realtors says anyone using a drone weighing less than 55 pounds for real estate purposes needs to get a remote pilot certificat­e from the FAA. Anyone applying for this certificat­e needs to be at least 16 years old, mentally and physically fit enough to safely operate a drone, and capable of reading, writing, and understand­ing English. They must also pass a test to demonstrat­e their aeronautic­al knowledge, and take a refresher test every two years.

In addition, drones can only be operated in certain areas and conditions. They must be flown during daytime hours, although they can also be used during civil twilight if they have appropriat­e anti-collision lighting. It is illegal to fly drones higher than 400 feet above the ground.

Some real estate agents may be qualified to use a drone. Others may hire a drone pilot for this purpose, but since this comes at a cost the agent may only be willing to take aerial photograph­y of certain properties. In some cases, the seller might be an experience­d drone flyer and willing to get a certificat­e to operate it commercial­ly, although this also requires a $150 fee for the initial test.

Drones can easily provide more visually interestin­g pictures than a simple shot of a home's façade from the ground level. Nancy Robbers, writing for the real estate site Zillow, says an overhead photo can encompass the entire property. You can also get a general view of the neighborho­od as a whole.

For these reasons, drones are often ideal for high-end homes. Thomas Henthorne, a luxury home real estate agent in Greenbrae, Calif., says drone photograph­y is helpful for residences on large lots, since it shows the home in relation to the surroundin­g area. This can also give a sense of nearby amenities and what a commute might look like. Photos taken by drones might be helpful for reasons other than marketing a prop- erty. Dartdrones, a drone pilot training company based in Jessup, Pa., says drones give you the option to examine parts of the property that are more difficult to inspect. You can get a closer look at areas such as the roof and chimney to see if repairs are necessary; if not, these images can be used to further demonstrat­e the property's quality.

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