New co-working spaces offer women career, child-care help
The booming co-working industry, launched to accommodate the increasing number of entrepreneurs and corporate employees who work remotely, is now tailoring itself for women by offering workspaces with female-focused networking and career seminars.
Increasingly, these workspaces, as well as those that cater to all working parents, are also offering child care, a service still lacking in many of America’s workplaces.
About half a dozen co-working spaces are slated to open or expand this year in the District of Columbia and northern Virginia, offering services specific to women or child care.
Nationally, co-working spaces for women have opened in cities including St. Louis, which boasts the Rise Collaborative Workspace for female entrepreneurs, and in Los Angeles, San Francisco and New York City, where members of Quilt take turns hosting workshops or co-working sessions in their homes.
“These entrepreneurs realize a gap in the system and they are supplying it,” said Ellen Galinsky, president and co-founder of the Families and Work Institute, a nonprofit research institute based in New York City.
Women’s co-working spaces are ascending in a year when women’s activism is at a height, and new attention is being paid to workplace issues such as sexual harassment and equal pay.
Support for working mothers — who still bear the brunt of child care — is especially inadequate, Galinsky said. International rankings show the United States as falling behind most developed countries in providing child care, parental leave and sick leave to parents.
Just 7 percent of traditional employers provide child care at or near the workplace, and 5 percent offer backup care when their employees’ child-care arrangements fall through, according to a 2016 national study of employers released by the Society for Human Resource Management.
Co-working spaces can provide some promising solutions, experts say, but their impact is likely to be limited to those in professional jobs.
“By leaving this problem to
Women’s co-working spaces are ascending in a year when women’s activism is at a height, and new attention is being paid to workplace issues such as sexual harassment and equal pay.
the market, the market is rewarding those at the top, and not paying enough attention to millions of other workers who need this,” said Heather Boushey, director and chief economist at the Washington Center for Equitable Growth.
The Wing, whose first space in Manhattan opened late last year, largely serves young professional women. The company has 2,000 members (13,000 have applied) in two New York City locations. Co-founder Audrey Gelman said that about half of the members are freelancers or entrepreneurs; others hold more traditional jobs.
Offering professional help
Like most female-oriented co-working spaces, the Wing offers professional help through salary-negotiation training and meetups for women from different industries. It hosts programs on nutrition and wellness, the anxiety of infertility and other “modern struggles that come along with being a woman in 2018,” Gelman said.
Many of the Wing’s members are new mothers, and the business is looking “very closely” at offering child care, said Gelman, whose co-founder, Lauren Kassan, just had a baby. “We are experiencing, for the first time, all the challenges that working moms face,” she said.
Nicole Dash’s frustrations with inflexible work schedules and limited child-care options as a working mother eventually prompted her to open Play, Work or Dash in 2016, in a two-story townhouse near Tysons Corner in Virginia.
Dash left her career in marketing after she had children, tired of the long commutes, missed developmental milestones and a boss who advised her to “tone down the mommy talk.”
For a decade, she ran a home day-care center, where she could earn an income while staying close to her four children.
During that time, Dash connected with a community of women who were working around nap time and school schedules — and often late into the night.
As opportunities to work at home with flexible hours have grown, she realized there was a pent-up demand for co-working spaces with onsite child care, where parents could squeeze in more working hours, including on random teacher work days and snow days.
On-site child care
Co-working, with on-site child care, is “such a good idea” that one of the earliest co-working spaces in the United States offered it, said Steve King, a partner at Emergent Research, which tracks the co-working industry. Cubes & Crayons opened in 2008 in Mountain View, Calif., but only lasted about 18 months, he said. Many subsequent attempts also failed.
The main challenge has been to marry a loosely regulated industry with a highly regulated one, and finding the expertise and management to oversee both effectively. But in the past year, King said, the model has started to take off.
Workafrolic is scheduled to open in the District in a converted rowhouse in Eckington later this month. Founder Naomi Rasmussen said that, so far, more men have signed up as members.
Rasmussen said she was working in international development when she had a baby, and worked at home part-time for a while, but felt unproductive. She hired a nanny and went back to work full time. “Then I never saw my son,” she said. So she quit her job to start this business.
Her space will limit the amount of time children can be in care to three continuous hours, though they can leave for a half-hour and come back for another three hours.