ONLINE FEEDBACK

Here is a sampling of what readers of theday.com had to say about last week’s story, “Mystic Seaport changes name, logo in rebranding effort.” It is now the Mystic Seaport Museum, using a logo of modern letters with an orange background.

“I hate orange on signs.” — Angela King “Yuk - what an eyesore.” — Just the Facts

“Congratulations to Mystic Seaport on its new look and feel! It is so important in the 21st century for longtime institutions to stay relevant to modern audiences. I look forward to visiting this summer.” — E

“I could appreciate the Nautical Orange if this were the U.S. Coast Guard Museum. Why would you opt to eliminate America’s colors (of) red white and blue?” — Rascals

“So disappointing! Nautical Orange may be a color, but for me doesn’t work.” — Old Gal

“I like it. The website is better too. I think it works well, it will draw people and gain more attention and build curiosity.” — Foofaraw

“As 80-plus year olds who have been VERY longtime Mystic Seaport members & volunteers, we applaud the Seaport for modernizing its branding, including the new Exhibition Building (with fabulous changing exhibits in it) which has many folks visiting it every day that it is open — year round!” — Trawlerowner

“I understand the desire to update one’s branding/logo/image, but I’m sorry, this doesn’t do it for me.” — Wylie “Looks great.” — DBA

“I applaud their daring to do this. I’m just glad I wasn’t part of the process as it can’t have been easy.” — Concerned Grandmother

“Best of luck on the new efforts! The Seaport is a staple in our area and I applaud their efforts to improve.” — Porcupine Tree