FOXWOODS HIRES VP FOR MARKETING, DIGITAL COMMUNICATIONS

Mashantucket — Foxwoods Resort Casino has announced the hiring of Anika Howard as vice president of brand marketing and digital communications.

Howard has nearly two decades of gaming experience and has expertise in digital and mobile product marketing, brand communications and sports betting, Foxwoods said in a news release.

“In our search to find a candidate that could strategically bring the Foxwoods brand to life, Anika’s experience and earned respect among industry peers were unmatched …,” Suzanne Trout, the casino’s chief marketing officer, said. “Anika has a track record of implementing cutting-edge, integrated approaches to create more engaging customer experiences …”

Howard joins Foxwoods after a six-year stint at IGT, where she was responsible for launching iLottery for the Illinois State Lottery and the Georgia Lottery. She most recently led product marketing for on-premises mobile and sports betting services and solutions in North America.

Howard recently was named one of “25 People to Watch for 2018” by Global Gaming Business magazine and won the 2018 Women of Achievement Award from the Nevada Women’s Fund.

She will lead Foxwoods’ advertising, public relations, digital marketing, sponsorships, marketing, web and social business efforts.