‘Rudolph the Red-Nosed Reindeer’ joins the culture wars

As is tradition when Christmastime nears, the 1964 classic “Rudolph the Red-Nosed Reindeer” returned to American television screens. But this time around, the once-heralded stop-motion film has made the news for all the wrong reasons.

Viewers may recall its simple plot: The reindeer is mocked and cast away by the majority of his peers when they discover his glowing red nose. Even though Rudolph ultimately returns to save the day — using his glimmering snout to guide Santa through poor weather — there’s no denying the verbal attacks Rudolph endures early on.

“Hey, fire snout!” one young reindeer says, mocking him. Another teases with “Rainbow puss!”

“Stop calling me names!” Rudolph cries in response.

But was the red-nosed reindeer marginalized? That is the premise of a HuffPost video posted Wednesday to Twitter that has been viewed more than 5.3 million times as of Sunday afternoon.

The video notes an instance in the film where Rudolph’s father “verbally abuses him.” The father of Rudolph’s love interest is called a “bigot” for forbidding his daughter from being seen with the red-nosed one. The video includes various reactions to the film from Twitter, one saying, “Yearly reminder that #Rudolph the Red Nosed Reindeer is a parable on racism & homophobia w/ Santa as a bigoted exploitative” (the rest is not family-friendly).

It’s not entirely clear whether the video was satire or meant to be taken seriously. A corresponding HuffPost article on the film more directly says that the roundup of recent tweets and criticisms of “Rudolph” were posted in jest (“humorous observations”). But that didn’t stop others from seeing the video as an unwarranted attack from liberals.

Donald Trump Jr., for example, drew much attention to the video when he shared it Thursday with the caption, “Liberalism is a disease.”

On Thursday, Tucker Carlson and political commentator Dave Rubin dissected the HuffPost video for more than three minutes. In a segment titled “Progressives Love Attacking Christmas Traditions,” which later warned that “Huff Post Dubs Rudolph Public Enemy Number 1,” the pair slammed those who watch films such as “Rudolph” and ascribe notions such as racism and misogyny to them.

“They find something, they kind of destroy that, and they’ll move on to everything else that we love,” Rubin said, listing popular sitcoms such as “Seinfeld” and “Friends” as examples.