The Day

The new normal 2.0: The postCOVID-19 U.S. economy.

A just-in-case economy of diminished demand and paltry productivi­ty.

- By RICH MILLER

Get ready for the New Normal 2.0 — or, more appropriat­ely, 2-point awful.

The U.S. economy post-COVID-19 will look a lot like the one that struggled to recover from the 2008-09 financial crisis — only in some ways worse.

Growth will be disappoint­ingly tepid after an initial rebound and, for a time at least, inflation dangerousl­y lower and unemployme­nt heartbreak­ingly higher than they were back then.

Government debt — and the Federal Reserve’s balance sheet — will be much bigger, while interest rates stay low.

“Our economy will have lost something of value,” said Nobel Prize-winning economist Joseph Stiglitz. “We will be scarred, and the recovery will be slow.”

The New Normal 2.0 will be a just-in-case economy of diminished demand and paltry productivi­ty as consumers and companies emerge from this crisis gingerly and build buffers against the next.

Households worried about their health and finances will save more and spend less. Companies will be less efficient and less global as they rearrange supply lines and bring production back to the U.S. to improve resiliency rather than to cut costs. Government involvemen­t in the economy will be greater as officials place a premium on domestic supplies of medical equipment and other products deemed essential.

“Everybody is going to be more insecure, more cautious,” investment strategist Ed Yardeni said.

It will be an economy marred by yawning gaps in income and wealth — the same as New Normal mark one after Bloomberg News coined the concept and Pacific Investment Management Co. popularize­d it a dozen years ago.

That’s already evident as investors benefit from a resurgent stock market thanks to large dollops of Fed liquidity, while lowwage service workers struggle to sign up for unemployme­nt benefits. An unpreceden­ted 20.5 million Americans were thrown out of work in April as joblessnes­s tripled to 14.7%, the highest since the Great Depression.

The coronaviru­s virus “has been pouring gasoline on existing inequities,” Rep. Alexandria Ocasio-Cortez, D-N.Y., told National Public Radio May 7.

The economy will enjoy a bounce in the short run as businesses reopen from government-imposed closures. But a rapid return to the pre-Covid-19 reality of half-century low unemployme­nt looks unlikely, especially given the uncertain

course of the contagion. Northern Trust Co. economists see a jobless rate of 6.5% at the end of next year compared with February’s 3.5%.

The layoffs keep mounting. Uber last week joined such old economy stalwarts as Boeing and U.S. Steel in announcing staffing cuts.

The slower and more stretched-out the recovery is, the more perilous it will be. More companies will downsize permanentl­y or go out of business, and more Americans will leave the labor force, robbing the economy of vitality — a particular worry for Fed Chairman Jerome Powell.

“A lot of the firms aren’t coming back,” said Harvard University Professor Kenneth Rogoff. “We’re going to see a lot of work for bankruptcy lawyers going across a lot of industries.”

Some 3.5 million small businesses could close their doors in the next two months and 7.5 million in the next five if the crisis persists and they don’t get more government help, according to Main Street America, a network of small companies.

One that’s at risk: Eleven Madison in New York, named the world’s No. 1 restaurant in 2017. Chef-owner Daniel Humm recently told Bloomberg Pursuits it may not reopen after a forced shutdown in March.

Even before the epidemic, the U.S. and other industrial countries probably were stuck in what ex-Treasury Secretary Lawrence Summers labeled secular stagnation. Growth was lackluster: The U.S. expanded an average 2.3% a year in the just-ended expansion versus an almost 3% clip in the 25 prior years. Inflation and interest rates were depressed. There was too much saving and too little investment.

The contagion could make things worse. It’s not just a fear of being infected that could keep consumers out of malls and restaurant­s and away from sporting events. Anxiety over job losses and shrinking savings also could prompt them to husband their resources.

The proportion of people planning to take a vacation in the next six months plunged in April to its lowest level ever in the Conference Board’s monthly survey. Those looking to buy a new car dropped close to a 10-year low.

Delta Air Lines Chief Executive Officer Ed Bastian told analysts on April 22 it could take as many as three years before the carrier sees a sustainabl­e recovery from the pandemic and the resulting financial worries.

“People will hoard the money because they’re so nervous,” said Stiglitz, author of “People, Power, and Profits: Progressiv­e Capitalism for an Age of Discontent.”

This will restrain growth and hold inflation down, at least for a time, in spite of trillions of dollars in fiscal and monetary support. Bond-market investors are betting consumer prices will rise 0.75% annually in the next five years. That’s dangerousl­y close to deflation territory and compares with the last expansion’s 1.7% average.

The surfeit of savings will keep interest rates “very low for a very long time,” said former Internatio­nal Monetary Fund Chief Economist Olivier Blanchard. Mushroomin­g government debt also might make the Fed “think a bit harder” about raising rates, the Peterson Institute for Internatio­nal Economics senior fellow added.

The Congressio­nal Budget Office sees the federal budget deficit more than tripling this fiscal year to $3.7 trillion as the government tries to counter the hit from the coronaviru­s crisis.

Besides reducing interest rates effectivel­y to zero, the Fed is helping to hold down government financing costs by gobbling up Treasury securities in the secondary market. Its balance sheet already has grown by $2.5 trillion this year, with further increases to come.

Neverthele­ss, BlackRock Inc. CEO Larry Fink reportedly told clients last week that corporate taxes eventually will have to be raised significan­tly to help fill the budget gap — a developmen­t that would undercut company profits and confidence and could hold back growth.

Faced with little visibility about what comes next, companies probably will be cautious. At least 55 businesses in the S&P 500 Index have announced cuts in capital-spending plans, according to Bloomberg Intelligen­ce Chief Equity Strategist Gina Martin Adams and Associate Analyst Wendy Soong.

“Liquidity and cash conservati­on are now primary concerns,” they wrote in a May 7 report.

To protect employees from the virus, companies are expected to reconfigur­e their workplaces and spend more on safety. Former Congressio­nal Budget Office Director Douglas Holtz-Eakin likens the situation to the costly post-9/11 drive to make America more secure from terrorist attacks, which acted as a drag on economic expansion.

Part of the corporate focus will be on shoring up and shortening supply chains shredded by rolling economic shutdowns from China to the U.S. That effort — already underway pre-covid-19 — will raise companies’ costs as they source supplies based on considerat­ions other than price.

The drive to bring production home will get added impetus from President Donald Trump, who has already seized on the spread of the virus from China to press his America First trade policy. He also has used the crisis as justificat­ion for temporary restrictio­ns on immigratio­n — a step that, if broadened and extended, would limit labor-force growth and so restrain recovery, according to economists.

Mohamed El-Erian, a leading proponent — and originator in his own right — of the new-normal thesis, sees reasons to worry about the outlook. The Allianz SE chief economic adviser fears a combinatio­n of slack productivi­ty, higher debt and government support for zombie companies will lead to slower growth and more inequality, barring policies to address it.

“We don’t want to repeat the mistake of just stopping after we win the war against depression and we don’t pay attention to securing the peace,” the Bloomberg Opinion columnist said.

“Our economy will have lost something of value. We will be scarred, and the recovery will be slow.” — NOBEL PRIZE-WINNING ECONOMIST JOSEPH STIGLITZ

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JASON ALDEN/BLOOMBERG

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