The Denver Post

L.A. story ravages rivalries

- MARK KISZLA Denver Post Columnist

Hey, Broncos Country: Hate the Raiders while you still can. There’s a distinct possibilit­y that Denver’s lengthy, heated rivalry with either the Raiders or the Chargers could die, as the result of the league’s move back to the Los Angeles market. And Broncos president Joe Ellis doesn’t like it. Not one bit.

“We have tremendous tradition in these rivalries with the Raiders and Chargers,” Ellis told me Wednesday. “If we have to die on our swords to keep those rivalries, we will.”

There’s too much bad blood between the Broncos and their bitter football rivals from California to let one of them quit as a member of the AFC West.

From the Rob Lytle phantom fumble on the day Denver earned its first Super Bowl berth to the Monday night snowball brawl in 1999, so much spite laces the relationsh­ip between the Broncos and Raiders that Al Davis would roll over in his grave if the teams stopped playing two times every season.

Yes, the dump the Chargers call home in San Diego should be condemned, but is that any reason for Denver to forsake the misty-colored memories of Dennis Smith blocking a field goal not once, but twice(!) or Philip Rivers talking trash with Jay Cutler?

“We’ll fight to keep those rivalries,” said Ellis, after returning from league meetings in suburban Chicago, where he listened to presentati­ons by three franchises intent on relocating to Los Angeles, the nation’s second-biggest television market.

With momentum building for the NFL’s return to L.A. as soon as 2016, ownership of Oakland and San Diego have presented a plan to share a stadium, in competitio­n with a proposal from Stan Kroenke, who wants to move his Rams from St. Louis to a new entertainm­ent complex near Los

Angeles Internatio­nal Airport.

The NFL is America’s sports passion, and it is television that not only drives the football audience wild, but shoots league revenues through the roof. Beginning with the upcoming season, media revenue from network broadcast partners alone will average more than $5 billion annually.

The big money paid to televise the league is a major reason it makes sense for the Giants and Jets, which share the same stadium and the lucrative New York television market, to play in separate conference­s, with NFC home games broadcast by Fox and AFC home

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