Four tips for land­ing a job in so­cial me­dia.

The Denver Post - - BUSINESS - By Brooke Zam­broski

Hav­ing a job in so­cial me­dia means more than just post­ing cat pic­tures all day. Usu­ally. Your ré­sumé is of­ten the first im­pres­sion you make with an em­ployer. And if you want to work in so­cial me­dia, you’ll need to demon­strate that you are both cre­ative and strate­gic. Here are the four most im­por­tant things to in­clude when you ap­ply (cats op­tional):

1. Tools and soft­ware you are fa­mil­iar with

Man­ag­ing a com­pany’s so­cial me­dia pres­ence or strate­giz­ing for a cam­paign will in­volve more than just rudi­men­tary knowl­edge of Face­book and Twit­ter.

Prove you know the anatomy of each chan­nel by men­tion­ing the mon­i­tor­ing and en­gage­ment tools you uti­lize (Hoot­suite, Buf­fer, Crim­son Hexagon, etc.) as well as the an­a­lyt­ics and re­port­ing tools you’ve learned. Even if your fu­ture com­pany doesn’t use the same soft­ware, you’re high­light­ing the breadth of your skillset and train­abil­ity.

2. State­ments that show you play well with oth­ers

Work­ing in so­cial me­dia doesn’t mean you’ll nec­es­sar­ily be star­ing at a screen all day, ev­ery day. Like many other jobs, you’ll of­ten col­lab­o­rate with other de­part­ments on projects and cam­paigns.

Show that you are a team player by de­scrib­ing how you con­trib­uted to a larger goal with sales, le­gal, fi­nance and other teams.

Most im­por­tantly, you need to demon­strate your value. “It’s not enough to show ‘skills’ and list a bunch of so­cial me­dia plat­forms,” shares Elaine Young (@ ejy­oung67), pro­fes­sor of dig­i­tal and so­cial me­dia mar­ket­ing at the Stiller School of Busi­ness at Cham­plain Col­lege. “Write down re­sults.”

3. Links to your per­sonal brand

The best way to show that you “get it” is to show “it” through your per­sonal brand.

Point read­ers to your most pro­fes­sional chan­nels (and clean up any­thing you don’t want held against you that could be found with a Google search.) Use the same user­name for Tin­der or Red­dit as you do Twit­ter? Ex­pect that to show up in a quick search.

4. Quan­tifi­able re­sults

As with most jobs, you’ll need to show you’ve been pro­duc­tive. So­cial me­dia is no dif­fer­ent, and in fact, due to all the data your work gen­er­ates, it can be eas­ier to point to your out­put.

Young rec­om­mends the fol­low­ing ré­sumé bul­let points:

• Man­aged Face­book ac­count, re­sult­ing in in­creased en­gage­ment and in­ter­ac­tions with cus­tomer base by 15 per­cent.

• Re­spon­si­ble for in­creas­ing en­gage­ment and sales con­ver­sion uti­liz­ing Pin­ter­est. Strat­egy drove 10 per­cent more traf­fic from Pin­ter­est to our ecom­merce site, with an in­creased sales con­ver­sion of 2 per­cent.

New to the field? Try to pull ex­am­ples from in­tern­ships, vol­un­teer op­por­tu­ni­ties and class projects. “When you start your place­ment, be sure to screen shot ev­ery­thing and get a base on the met­rics,” Young notes. “When you leave, do the same thing. You then have a record of what you ac­com­plished while there.” – Copy­right 2014. Mon­ster World­wide, Inc. All Rights Re­served. You may not copy, re­pro­duce or dis­trib­ute this ar­ti­cle with­out the prior writ­ten per­mis­sion of Mon­ster World­wide. This ar­ti­cle first ap­peared on Mon­ster, the lead­ing on­line global net­work for ca­reers. To see other ca­reer­re­lated ar­ti­cles, visit ca­reer-ad­vice.mon­ster.com.

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