SAFEWAY ADDS HOME DELIVERY

Safeway is launching grocery delivery in the Denver metro area, joining King Soopers, Walmart and third-party providers like Instacart in offering the increasingly popular service.

Starting Wednesday, customers of both Safeway and Albertsons (both chains are owned by the same parent) can log onto shop.safeway.com, fill up their virtual grocery carts and have their order delivered to their homes within a one-, two- or four-hour window.

The delivery area currently includes most of metro Denver, from Lone Tree to Boulder, including Denver, Aurora, Thornton, Northglenn, Westminster, Broomfield, Lafayette, Arvada, Wheat Ridge, Lakewood, Littleton, Englewood, Centennial and Highlands Ranch.

Customer demand was a driving force in the decision to expand the service into Denver.

Groceries will be delivered by a fleet of more than a dozen new trucks. The refrigerated trucks are equipped with multiple temperature zones so frozen pizzas stay frozen and fresh veggies stay crisp.