Rat­ings game

The Denver Post - - NFL SUNDAY -

Ev­ery­body seems to have a the­ory why the NFL’s tele­vi­sion rat­ings are fall­ing. But a closer look at the num­bers pro­vides a clearer pic­ture of what is hap­pen­ing: 10: “Thurs­day Night Foot­ball” games shared among CBS and NBC in 2016 and 2017, worth a re­ported $450 mil­lion com­bined. CBS’s deal to air eight games in 2015 was re­ported to be worth $300 mil­lion. 13 mil­lion: Av­er­age view­ers for Thurs­day night’s 16-game sched­ule on CBS and the NFL Net­work in 2015. It also av­er­aged a 7.9 house­hold rat­ing, mak­ing 2015 the most­watched and high­est-rated “TNF” sea­son ever. 16 per­cent: Drop in to­tal view­er­ship in CBS’s and the NFL Net­work’s five “TNF” games through Oct. 20. $1.9 bil­lion: An­nual cost of ESPN’s NFL rights deal, which in­cludes “Mon­day Night Foot­ball,” video and high­lights, the draft and other pro­gram­ming, ac­cord­ing to The New York Times. The deal runs through 2021. 17 per­cent: Drop in view­er­ship this year, to 10.7 mil­lion, for “MNF.” 7: Con­sec­u­tive weeks (5-11) in which “MNF” had an av­er­age rat­ing be­low 7.0. 8.9: Overnight rat­ing for the Pack­ers-Ea­gles game on ESPN, the high­est “MNF” overnight in Week 12 of a sea­son since 2013, ac­cord­ing to Sports Me­dia Watch. 35.1 mil­lion: Av­er­age view­ers for the Cow­boys’ vic­tory over the archri­val Red­skins on Thanks­giv­ing, the most-watched reg­u­larsea­son game ever on Fox. $455,310: Av­er­age cost of a 30-sec­ond ad dur­ing NFL tele­casts on NBC, CBS, Fox and ESPN in Oc­to­ber, up 4 per­cent over the same pe­riod last year, ac­cord­ing to Stan­dard Me­dia In­dex. 20: Re­quired com­mer­cial breaks per game, 10 in each half.

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