Tesla chooses Vail, Aspen for new car show­rooms

The Denver Post - - BUSINESS - By Em­i­lie Rusch

Tesla is ex­pand­ing its re­tail foot­print in Colorado, with two new show­rooms set to open next week in Vail and Aspen.

The elec­tric-car maker, which al­ready has a store at Park Mead­ows in Lone Tree, typ­i­cally tar­gets high foot-traf­fic ar­eas for its show­rooms, which look more like re­tail bou­tiques than car deal­er­ships.

The Aspen and Vail show­rooms will be lo­cated in high-end shop­ping and din­ing ar­eas. The Aspen lo­ca­tion is at 422 E. Cooper St. in the heart of down­town. The Vail store is in the So­laris de­vel­op­ment at 141 E. Meadow Drive in Vail Vil­lage.

Both are slated to open the week of Dec. 19, Tesla spokes­woman Sonja Koch said.

“Open­ing right be­fore the hol­i­days where both towns are bustling with vis­i­tors, these lo­ca­tions serve as a great op­por­tu­nity,” Koch said.

Tesla cur­rently sells two models — a sedan start­ing at about $68,000 and a cross­over SUV that starts at about $85,500.

This year, the au­tomaker re­ceived more than 325,000 reser­va­tions in a mat­ter of days for its first “af­ford­able model” — the $35,000 Model 3 set to be­gin de­liv­er­ing in late 2017. Many of those came from fans who lined up out­side Tesla show­rooms around the world be­fore CEO Elon Musk even un­veiled the ve­hi­cle.

John Leyba, Denver Post file

An elec­tric Tesla is on dis­play at the Park Mead­ows show­room March 31. Tesla is open­ing more show­rooms next week, in Vail and Aspen.

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