Tesla chooses Vail, Aspen for new car showrooms
Tesla is expanding its retail footprint in Colorado, with two new showrooms set to open next week in Vail and Aspen.
The electric-car maker, which already has a store at Park Meadows in Lone Tree, typically targets high foot-traffic areas for its showrooms, which look more like retail boutiques than car dealerships.
The Aspen and Vail showrooms will be located in high-end shopping and dining areas. The Aspen location is at 422 E. Cooper St. in the heart of downtown. The Vail store is in the Solaris development at 141 E. Meadow Drive in Vail Village.
Both are slated to open the week of Dec. 19, Tesla spokeswoman Sonja Koch said.
“Opening right before the holidays where both towns are bustling with visitors, these locations serve as a great opportunity,” Koch said.
Tesla currently sells two models — a sedan starting at about $68,000 and a crossover SUV that starts at about $85,500.
This year, the automaker received more than 325,000 reservations in a matter of days for its first “affordable model” — the $35,000 Model 3 set to begin delivering in late 2017. Many of those came from fans who lined up outside Tesla showrooms around the world before CEO Elon Musk even unveiled the vehicle.
An electric Tesla is on display at the Park Meadows showroom March 31. Tesla is opening more showrooms next week, in Vail and Aspen.