On­line ad scam

The Denver Post - - BUSINESS -

A group that hunts for on­line ad­ver­tis­ing fraud said a Rus­sian crim­i­nal group has made mil­lions of dol­lars by fool­ing ad buy­ers into be­liev­ing hun­dreds of thou­sands of peo­ple were watch­ing ads. The firm, White Ops, says the scam used made it look like peo­ple in the U.S. were watch­ing real video ads from ac­tual com­pa­nies on some 6,000 fake web­sites that im­i­tated well-known pub­lish­ers like ESPN and the New York Times. White Ops says that since early Oc­to­ber, the group may have been mak­ing $3 mil­lion to $5 mil­lion a day from com­pa­nies that pay for dig­i­tal ads.

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