INTERNET TV USERS WATCH MULTIPLE FEEDS BUT PAY LITTLE

More people are not just paying for internet-based video such as Netflix, they’re subscribing to multiple services, according to a new report by Parks Associates, a market research firm.

Parks breaks the numbers down like this: 63 percent of U.S. broadband households subscribe to an “over-the-top” video service such as Netflix.

Of those, nearly half subscribe to two or more services. Parks puts the number at 31 percent of broadband households paying for multiple services. The two most popular services are Netflix and Amazon Video, and 12 percent of broadband users subscribe to both, according to Parks.

Parks also estimates that these broadband households pay an average of $7.95 per month on overthe-top video services. That’s four cents below minimum plans for Netflix and Hulu, two of the cheapest internet video services around. There are cheaper options — CBS All Access is $5.99 a month, while AcornTV is $4.99. But there has also been a rise in higherpriced streaming video services, including Sling TV, which starts at $20 a month, and the new AT&T DirecTV Now, which has a limitedtime starting price of $35.

Broadband users, Parks said, are instead spending more to rent movies on demand or buy movies online.

“I think that the advent of DirectTV Now and the other online TV services will drive more viewing to online sources,” said Brett Sappington, Parks senior director of research.