The Denver Post - - BUSINESS -

Here is one gauge of Amer­i­cans’ en­thu­si­asm for po­lit­i­cal state­ments: Sales of poster boards, mark­ers and other sign-mak­ing sup­plies jumped more than 30 per­cent in the week be­fore Don­ald Trump’s inau­gu­ra­tion and the Jan. 21 Women’s March, ac­cord­ing to data from the NPD Group, which tracks sales of con­sumer goods.

That week, an es­ti­mated $6 mil­lion was spent on sup­plies — not in­signif­i­cant con­sid­er­ing that many of the items cost $1 or less.

Sales of foam boards rose 42 per­cent. Poster board sales grew 33 per­cent, and in the week be­fore the inau­gu­ra­tion, stores sold about one-third of the 6.8 mil­lion poster boards sold in Jan­uary. Paint mark­ers and fab­ric paint for T-shirts also sold more briskly than usual, said Leen Nsouli, di­rec­tor of in­dus­try anal­y­sis for of­fice sup­pli­ers at NPD.

The sales jump was an un­ex­pected boon to of­fice sup­ply re­tail­ers, which had seen sales drop for 22 weeks with the ex­cep­tion of the week be­fore Christ­mas, and the two weeks be­fore the march.

John Min­chillo, The As­so­ci­ated Press

Pro­test­ers build a wall of signs near the White House on Jan. 21, the day of the Women’s March.

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