H&M TO OPEN 13TH “FAST-FASH­ION” STORE IN COLORADO

The Denver Post - - BUSINESS - By Aldo Svaldi

Swedish “fast-fash­ion” re­tailer H&M said Mon­day it plans to open its 13th Colorado lo­ca­tion at The Shops at North­field Sta­ple­ton this fall.

The store, set to open next to the Ergo Aveda Sa­lon, will cover 20,000 square feet and carry the com­pany’s cloth­ing lines for men, women and chil­dren. It will also in­clude a “store within a store” fea­tur­ing ac­ces­sories.

Colorado has pro­vided the com­pany a warm wel­come since it opened its first store in the state at the Den­ver Pavil­ions in Novem­ber 2011, said com­pany spokesman Pa­trick Shaner. Un­like the many re­tail­ers who are clos­ing stores or liq­ui­dat­ing in bank­ruptcy, H&M, of­fi­cially known as Hennes and Mau­ritz Inc., is ex­pand­ing.

“H&M’s per­for­mance over the years has given us a strong fi­nan­cial po­si­tion and we have the scope to take ad­van­tage of busi­ness op­por­tu­ni­ties as they arise,” Shaner said.

H&M is a lead­ing player in the fast fash­ion cat­e­gory that tar­gets con­tem­po­rary de­signs at an af­ford­able price and tries to quickly shift in­ven­tory in re­sponse to chang­ing fash­ion trends.

The com­pany plans to hire 20 peo­ple to staff the store (ap­pli­ca­tions ac­cepted at ca­reer.hm.com).

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