AMAZON WILL SELL SEARS APPLIANCES
Sears will HOFFMAN ESTATES, ILL.» begin selling its appliances on Amazon.com, including smart appliances that can be synced with Amazon’s voice assistant, Alexa.
The announcement Thursday sent shares of Sears soaring almost 11 percent.
Sears, which also owns Kmart, said that its Kenmore Smart appliances will be fully integrated with Amazon’s Alexa, allowing users to control things like air conditioners through voice commands.
“The launch of Kenmore products on Amazon.com will significantly expand the distribution and availability of the Kenmore brand in the U.S.,” Sears Chairman and CEO Edward Lampert said in a company release.
Sears has struggled with weak sales for years, and announced more store closings earlier this month, partly due to the emergence of Amazon.com and other internet operators. It said in March that there was “substantial doubt” it could continue as a business after years of bleeding money.
Neil Saunders, managing director of research firm GlobalData Retail, said it’s a win for Sears, putting its products where customers are shopping.
Shares of other major retailers that sell appliances, Best Buy, Home Depot and Lowe’s, fell between 4 percent and 6 percent.