AMA­ZON WILL SELL SEARS AP­PLI­ANCES

The Denver Post - - BUSINESS - — The As­so­ci­ated Press

Sears will HOFF­MAN ES­TATES, ILL.» be­gin sell­ing its ap­pli­ances on Ama­zon.com, in­clud­ing smart ap­pli­ances that can be synced with Ama­zon’s voice as­sis­tant, Alexa.

The an­nounce­ment Thurs­day sent shares of Sears soar­ing al­most 11 per­cent.

Sears, which also owns Kmart, said that its Ken­more Smart ap­pli­ances will be fully in­te­grated with Ama­zon’s Alexa, al­low­ing users to con­trol things like air con­di­tion­ers through voice com­mands.

“The launch of Ken­more prod­ucts on Ama­zon.com will sig­nif­i­cantly ex­pand the dis­tri­bu­tion and avail­abil­ity of the Ken­more brand in the U.S.,” Sears Chair­man and CEO Ed­ward Lam­pert said in a com­pany re­lease.

Sears has strug­gled with weak sales for years, and an­nounced more store clos­ings ear­lier this month, partly due to the emer­gence of Ama­zon.com and other in­ter­net op­er­a­tors. It said in March that there was “sub­stan­tial doubt” it could con­tinue as a busi­ness af­ter years of bleed­ing money.

Neil Saunders, man­ag­ing di­rec­tor of re­search firm Glob­alData Re­tail, said it’s a win for Sears, putting its prod­ucts where cus­tomers are shop­ping.

Shares of other ma­jor re­tail­ers that sell ap­pli­ances, Best Buy, Home De­pot and Lowe’s, fell be­tween 4 per­cent and 6 per­cent.

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