PAN­TONE TUNES IN TO DEEP PUR­PLE FOR COLOR OF 2018

The Denver Post - - BUSINESS - — The As­so­ci­ated Press

YORK» What we have here in NEW

2017 is a heap of chaos and dis­rup­tion. What we need in 2018? The Pan­tone Color In­sti­tute thinks that what­ever that might be will come in the deep-pur­ple hue of Ul­tra Vi­o­let, its color of the year, which was re­vealed Thurs­day.

The color wasn’t cho­sen be­cause it’s re­gal, al­though it re­sem­bles a ma­jes­tic shade. It was cho­sen to evoke a coun­ter­cul­ture flair, a grab for orig­i­nal­ity, in­ge­nu­ity and vi­sion­ary think­ing, Pan­tone vice pres­i­dent Laurie Press­man said.

“We are liv­ing in com­plex times,” she said. “We’re see­ing the fear of go­ing for­ward and how peo­ple are re­act­ing to that fear.”

Ul­tra Vi­o­let leans more to blue than red — and that, Press­man said, “speaks to thought­ful­ness, a mys­ti­cal qual­ity, a spir­i­tual qual­ity.”

The 2018 color of the year fol­lows 2017’s Green­ery, a grassy fresh, re­vi­tal­iz­ing shade that re­flected new be­gin­nings.

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