FESTIVAL

festival. It will announce most of its acts — including three headliners — on March 20, saving some names and other details for subsequent announcements leading up to the festival.

“It will be about 75 percent of the lineup,” said Superfly co-founder Jonathan Mayers.

According to a preliminary map of the festival grounds, Grandoozy will have at least three stages spread across Overland Park Golf Course and five “experiences.” At Superfly’s inaugural Lost Lake festival in Phoenix last year, those ranged from a tequila outpost to an outdoor game center.

Despite Colorado’s reputation as a jam-band mecca, Mayers said the festival won’t be focused on that genre, or any one style of music. “There is a specific lens of how it ties together, but it’s pretty wide-ranging.”

“Grandoozy” may sound like an odd name to call anything, unless you’re a cartoon grandpa describing an upcoming oatmeal party. But co-founder Rick Farman and Mayers have been through the branding-criticism gauntlet before. Remember, these are the guys that founded Bonnaroo, the Tennessee music festival that’s since become the end-all beall for these massive multiday festivals. (It wasn’t total nonsense, either: Bonnaroo means “good stuff” in Creole, according to Mayers.)

“One of the tenets of good branding is to be unique and memorable,” Farman added. “We feel like Grandoozy is something that will come to stand for one thing and only that thing.”