Signs of the times
FLA.» WEST PALM BEACH, How much would you pay to own a piece of a billboard — once on the presidential motorcade route — that called for the impeachment of President Donald Trump?
An unidentified buyer has paid $2,500 for the section of the sign that spells out the word “NOW” — as in “IMPEACHMENT NOW.” The 11 letters in the word impeachment are going for $500 apiece, while a piece of vinyl billboard runs $25.
Demand for the billboard memorabilia has raised enough money for MadDog PAC, a small, grass-roots political action committee, to put the billboard back up along Southern Boulevard through November.
“We consider it our flagship billboard,” said Claude Taylor, co-founder of the Maryland-based committee about the billboard returning to its previous site Monday. “It’s going to be there, month in, month out.”
The return of the billboard comes even as Democratic Party leaders, such as House minority leader U.S. Rep Nancy Pelosi, are tamping down impeachment talk.
They fear harping too much on impeachment will galvanize Republican candidates and voters. And Democratic candidates who endorse impeachment risk losing independent voters.
A recent NRP/PBS NewsHour/Marist poll found that 47 percent of independent voters — whose opinions could be decisive — also say they would vote against candidates favoring impeachment.
MadDog PAC angered a deep-pocket pro-Trump group in March when it put up the red, white and blue billboard calling for impeachment.
When the pro-Trump, Committee to Defend the President learned about the anti-Trump billboard along the motorcade route, it fired back.
“When we saw the billboards go up we said, ‘We’re not going to let them have the field to themselves,’“said Ted Harvey, chairman of the Committee to Defend the President in March. “We will never leave the field of battle, and we will be aggressive in our tactics.”
Unable to quickly lease billboard space near the impeachment billboard on Southern Boulevard, the committee leased another billboard nearby, on Okeechobee Boulevard — and put dibs on the billboard on the opposite side of the impeachment billboard.
On April 2, the day after President Donald Trump returned to Washington after celebrating Easter weekend at Mar-a-Lago, the “Thank You President Trump” billboard went up on the flip side of the “Impeachment Now” billboard.
MadDog thought it won the battle — being the only billboard up during Easter weekend, when the president’s motorcade drove back and forth to Mar-a-Lago and the airport and Trump’s golf course in West Palm Beach.
Thinking its work was done and the president would not return, the impeachment billboard came down April 15. Then the White House announced the president would host a summit at Mar-a-Lago with Japanese Prime Minister Shinzo Abe on April 17 and 18 — meaning the “Thank You” billboard was the only one standing when the president, Abe, vice president Mike Pence, Cabinet members and an army of diplomats descended on Mar-a-Lago.