NOT LISTENING: PEOPLE GIVING UP ON VOICEMAIL
Text. Email. Chat apps. How America connects is changing
Don’t wait for the beep: Voicemail is going the way of the dinosaurs.
Although phonemessage technology advanced steadily from cassette recorders attached to landlines to services offered by phone companies to cloudbased message storage for mobile devices, it’s now running up against a changing American society that places increasing value on saving every possible moment of time.
With the prevalence of mobile phones, texting, chat apps and email, voicemail just isn’t what it used to be.
“Let’s say I get a phone call from my brother,” said Nora Lara, a 50yearold employee at Santa Clara County Superior Court, who is no fan of voicemail and prefers texting to talking on the phone. “I’ll ignore it. And then he’ll text me. When people leave me voice messages, I just delete them without even checking. If they want to get hold of me, they can text me.”
Roman Basinschi, a 26yearold software engineer, never uses voicemail. “I don’t think it’s even set up,” he said. Occasionally he’ll leave a voicemail — but only for older people and only in more formal situations.
Lara and Basinchi illustrate a profound and widespread change, one that is reshaping personal and professional communications and creating a whole new set of rules for how to connect. Voicemail is now seen viewed as inefficient. And for many, that feeling extends to phone conversations in general. These days, a phone call often requires advance scheduling.
The frantic pace of life and work is pushing out phonebased voice communication in favor of text, chat, email and other options seen as more efficient, said Mary Jane Copps, a Canadianbased phonecommunication consultant known as “The Phone Lady” who gives workshops and consultations across North America.
“We’re all feeling more and more overwhelmed,” Copps said. “We all have less time.”
Businesses began adapting in the past few years to the trend away from voicemail, according to Naomi Baron, an American University linguist who studies language and technology.
In 2014, CocaCola scrapped voicemail for employees in a move designed to increase productivity. JPMorgan Chase followed suit in 2015, stripping the service from its consumerbank
workers. Baron said her own university two years ago stopped automatically providing employees with voicemail, and made it an optin service.
“There is a death knell being sounded for voicemail in business,” said Baron.
If you’re looking to point a finger at those responsible for the looming demise of voicemail, and the changing ways we use our phones, millennials are an appropriate target, experts said. That’s because they cut their communications teeth on text messaging and emailing, Baron said.
“This is a large generalization, but they don’t feel that comfortable in facetoface spoken interaction or its derivative over the phone,” Baron said. “They haven’t had the practice. You have far greater control when you can type something out … and then read it again before you send it, and then edit if you choose to.”
Copps sees people under 40 or so as the leaders in the movement against voicemail. Leaving messages for them is usually a waste of time, she said. “They’ve stopped listening to voicemail, so if your phone number shows up on their phone and they recognize your number they’ll call you back, but they won’t listen to your message,” Copps said.
Advertising account manager Tiffany Sung, 24, said she used to talk on the phone a fair amount, but that was back when it cost a dime to send a text. “When texting became unlimited, I stopped making phone calls as much,” said Sung, who typically doesn’t leave voicemails and rarely listens to them except those from her doctor’s office.
Not only is texting usually faster, “You can do it wherever, whenever,” said Cici Tong, 26, an accountant from San Jose.
With people moving away from voicemails and phone calls, we face a whole new series of decisions about how to get in touch with someone, said Anne Ricketts, a communications coach and founder of Lighthouse Communications in San Francisco. It all depends on whom you’re trying to reach, she said.
Among younger adults, a phone call can come as an unwelcome surprise. “lf you don’t schedule it beforehand … people think it’s an emergency, their heart rate goes up,” Ricketts said.