NEW NAME CRAFTED FOR DENVER-BASED DIGITAL SERVICE

NBCUniversal Cable Entertainment announced this week that it is rebranding Craftsy Unlimited, the Denver-based digital service it bought last May, as Bluprint.

Bluprint will offer more than 3,000 hours of original classes ondemand via its subscription — accessible on its website, the Bluprint app and Roku. Classes will include music, writing, dance, yoga, fitness, home decor, entertaining, and kids and family.

“The new Bluprint brand lays the foundation for us to dramatically expand and enhance its unique content and commerce capabilities and fully exploit the power of NBCUniversal to help accelerate its growth,” Dave Howe, president of strategy and commercial growth for NBCUniversal Cable Entertainment, said in a statement. “We see tremendous potential to build Bluprint into a must-have streaming service that offers something for everyone.”

The digital service will also produce original content aimed at exploring, nurturing and inspiring creativity. Over the past year, NBCUniversal launched a powerful promotion campaign across its other networks including USA, SYFY, Bravo and Universal Kids.

New upcoming classes will feature the likes of the “Today” show’s Al Roker, dancer and choreographer Stephen “tWitch” Boss, and Barneys New York creative ambassador Simon Doonan.

Bluprint’s monthly subscription costs $14.99, with an annual option for $120.