The Denver Post

ON PHILANTHRO­PY LOOKS BACK AT THE FIRST 100 COLUMNS

- By Bruce Deboskey Bruce Deboskey, J.D., is a philanthro­pic strategist working across the U.S. with The Deboskey Group to help families, businesses and foundation­s design and implement thoughtful philanthro­pic strategies and actionable plans.

Bruce Deboskey has written on many aspects of philanthro­py, for families, businesses and foundation­s. Read some of his favorite excerpts since 2010.

Since 2010, I have now written 100 columns addressing many aspects of philanthro­py — for families, businesses and foundation­s. To acknowledg­e this milestone, here are some of my favorite excerpts — quotes that best encapsulat­e the many lessons I’ve learned.

Family giving: Many families fail to talk about their values around money and philanthro­py while they still can. Advisers frequently meet families who wait until a grandparen­t, parent or child dies to start the conversati­on about giving. By then, a meaningful participan­t is lost. The time to begin a family discussion about philanthro­py is today.

Consistent­ly and meaningful­ly involving children in a family’s philanthro­py can strengthen family connectedn­ess and communicat­ion, teach kids to appreciate what they have, transmit values to future generation­s and leave a lasting family legacy — all while addressing important societal needs.

Multigener­ational family philanthro­py creates a unique opportunit­y for every family to set a new table so that all adult and young adult family members are invited to sit, share, develop and act upon common values and goals around money and philanthro­py. … By treating philanthro­pic money separately and differentl­y, families can create a ‘safe zone’ in which to discuss these important topics.

The amount of wealth soon to be transferre­d between generation­s is staggering. So are the problems facing the world. All indication­s are that young philanthro­pists are harnessing their passion, talents and values to take philanthro­py to the next level of impact.

Impact investing: Billions of dollars in tax revenues are forfeited by the public so that foundation­s and donor-advised funds can use that money to benefit society. With 95 percent of those assets often invested with no regard toward public benefit or mission, it’s time for donors to seriously consider the impact of their investment­s and create the public benefit they exist for from the engine of their assets, rather than just the fumes.

Philanthro­pic capital, already committed to making a difference in the world, should be holistical­ly examined to make sure that it is not defeating the donor’s mission and is actually advancing the causes that inspired the donor to give in the first place. Ask the manager of your philanthro­pic capital, “Where is my money spending the night?” Ask yourself deeper questions about the social impact of those investment­s. You may be surprised at the answers.

Business giving: Reputable studies document the positive impact of coherent philanthro­py on corporate profitabil­ity. Especially among up-and-coming millennial­s, such efforts enhance employee recruitmen­t, retention, productivi­ty and engagement.

Externally, coherent corporate philanthro­py improves customer attraction and loyalty, reputation (with regulators and others), brand awareness, risk management and overall community image — increasing sales and supporting a company’s social license to operate.

In today’s highly competitiv­e environmen­t, corporate philanthro­py must be much more than random acts of kindness. Rather, it must be treated as a critical element of business success — helping companies achieve the highly valued triple-bottom-line that benefits people, improves the planet and enhances profit.

Philanthro­py: The term “philanthro­py” is a combinatio­n of two ancient Greek words: “philos” meaning “love” in the sense of caring for, nourishing, developing and enhancing; and “anthropos” meaning ‘human being’ in the sense of our common humanity. A philanthro­pist is a person who expresses love of humanity through charitable efforts.

Philanthro­py is inherently optimistic, reflecting the deeply held belief that we can have a positive impact on the lives of others as well as on stubborn societal issues. Through philanthro­py, individual­s can make a difference, promote change and improve their communitie­s.

dishearten­ing and divisive times, philanthro­py offers hope for the future as well as an opportunit­y for people who have political and philosophi­cal difference­s to work together to successful­ly address pressing problems.

“It is one of the beautiful compensati­ons of life,” Ralph Waldo Emerson said, “that no man can sincerely help another without helping himself.” Although philanthro­py usually goes hand-in-hand with altruism, new evidence indicates that the giving of one’s time or treasure makes the world a better place for both giver and recipient.

When setting philanthro­pic goals, donors should look through two lenses. The external lens helps us answer the question, “What are we hoping to accomplish for our community, country or world?” The internal lens helps us answer, “What am I hoping to achieve for my family, business or self by donating hard-earned money and precious time to charity?”

Many donors adopt the “peanut butter” approach to giving — spreading their charity thinly across a wide variety of nonprofits. Donors and beneficiar­ies alike benefit when donors focus deeply on a smaller number of carefully selected key issues or causes.

Last, but perhaps first in importance, from my very first column: Philanthro­py is like love. The more you make it a cornerston­e of your life, the more you find the joy, meaning and satisfacti­on in living.

As I start working on my next 100 columns, I want to thank my readers for their ongoing interest in and support for philanthro­py. Your readership and input are invaluable.

Nonprof it of the Month: Colorado Gives Day is a statewide movein ment to increase online giving. Since its inception in 2010, it has raised more than $182 million for Colorado nonprofits. This year, Community First Foundation and Firstbank are presenting Colorado Gives Day on Dec. 4. Visit Coloradogi­ves.org and support the important work of more than 2,400 Colorado nonprofits.

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