Ticket prices up for first time in three years

The Broncos are increasing general season ticket prices in 2019 for the first time in three years.

Ninety-five percent of the general seats will have an increase of only one percent and the remaining five percent of seats will have an increase of less than 10 percent. This does not include club and suite ticket packages, which are separate multi-year contracts.

Invoices for renewals will be emailed to fans next week. Last year, the renewal rate was 98 percent. The Broncos said they have “close to,” 80,000 names on their waiting list for season tickets and expect a 50th consecutive year of sellouts.

“In order to keep pace with the league, and at the same time respect our fans and how much we appreciate them, we knew we needed an increase but we were cognizant of not going overboard,” said Clark Wray, the Broncos’ senior director of ticket strategy and analytics.

The Broncos’ general seating average price will increase from $101.30 to $103.06. Last year’s average ticket price was 15th in the NFL.

The Broncos’ average ticket price for general seating has increased by 4.64 percent from 2015-19 (including a 3.1-percent increase after the 2015 Super Bowl season). By comparison, five teams (Oakland, Tampa Bay, Atlanta, Carolina and Green Bay) have increased their average general ticket price by more than 20 percent.

Of not increasing prices for three years, Wray said: “I wouldn’t say (it’s) abnormal. It really depends on the market and how a team performs. Some teams will raise (prices) every year and some teams will hold out longer.”

The lack of available face value tickets equals a lucrative secondary market. Last year, the Broncos ranked third in that category behind New England and Seattle.

“I think that speaks to the tremendous support for this team and the demand that is out there for this team,” Wray said. “I like to think we have a great experience (at the stadium) and there are certainly a lot of people who want to be a part of it.”

Parking prices will remain the same in 2019.

The Broncos used mobile ticketing exclusively in 2018 for the first time.

“Overall, it went really, really well,” Wray said. “I felt like our fans were really prepared when they got to the stadium to use their mobile tickets and those who needed a little help, we were able to get their tickets on their phones in-person and get them right into the stadium.”