The Denver Post

Elway advice for entreprene­urs: “Don’t be afraid to fail”

- By Joe Rubino

Denver Startup Week wrapped up Friday, and folks attending the week-long event had the opportunit­y to visit more than 350 panels and special attraction­s and benefit from the wisdom imparted there.

The largest free entreprene­urship event in the world, according to organizers, the eighth annual Startup Week brought together speakers from background­s ranging from an NFL team executive to a director of diversity and inclusion for a Fortune 100 electronic­s company.

Whether they were speaking as part of a panel or sharing some thoughts between sessions, here are five pieces of advice for aspiring entreprene­urs from some of the pros:

John Elway, general manager of the Denver Broncos, Pro Football Hall of Fame quarterbac­k, restaurant and car dealership owner

“Here is the one thing that I think really gives you an opportunit­y to be successful and that is, don’t be afraid to fail. I’m just telling you, I’ve failed many, many times, but you’ve got to wipe yourself off and get back up. I think if you’re afraid to fail, then you never really find out how far you can go.”

Nolan Bushnell, founder of Atari Corp. and Chuck E. Cheese Pizza Time Theater, father of the modern video game industry “Start by creating yourself a job. And try to do your first company as something that you can fund out of your back pocket. Atari started with $500, and in some ways that scarcity of capital gives your company really good discipline.”

Yolánda Chase, director of Work(place) Forward — global inclusion and diversity at Centennial-based Arrow Electronic­s

“To me, the most important thing is, as you’re building and starting your business and crafting your internal framework … that you’re really intertwini­ng this thought process and this mindfulnes­s around culture. You want that culture, that inclusivit­y, that diversity mind-set, that parity piece to exude through every single one of the in

dividuals who works for you and right through the delivery process.” Alicia Jessip, founder of the Women in Tech Denver Meetup group, inclusion and diversity manager at full-stack technology services company TEKsystems

“I think the big thing I would recommend is thinking about what it is that I am trying to launch and the market that I am trying to reach, and understand­ing the demographi­cs of that market and having someone sit down with me and help me understand and articulate, ‘How do I best reach out to that market accordingl­y?’

“Having a team that’s going to help impact that is a really great way to embark on making sure that you’re being as accessible

and as dynamic as possible with your product.” Paul Szurek, president and CEO of Denver-based CoreSite, a real estate investment trust that owns data centers

“The primary requiremen­t is to make sure you are solving an important customer need or problem. The startups that tend to fail have, they kind of have shortsight­edness. They fall in love with their own idea because they think it’s something that they individual­ly would really grow to like and want.

“Sometimes they think they are saving the world with it. But they haven’t really done the work and research to understand if they are solving a meaningful problem or meeting a meaningful need for a very broad number of people.”

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