“Keeping Up With the Kardashians” changed TV — and much more
Reality TV show that first aired in 2007 is coming to an end
The Kardashian- Jenner family recently announced that after 20 seasons, their namesake reality TV show, “Keeping Up With the Kardashians,” would come to an end in 2021.
When the show first aired in 2007, the leading family was known for its patriarch, a lawyer who once represented O. J. Simpson; the Olympian who married in; and a daughter whose personal life was exposed in a pornographic video leak. But within years of the premiere, the women of the family and their matriarch “momager” became, in their own right, some of the most famous and influential people in the world.
For the show’s loyal fans, its final season means the end of an era of entertainment and access to the stars’ personal lives, which the show has documented in sometimes unsparing detail. Even for nonwatchers, the show’s impact may be felt; after all, the influence of “KUWTK” on celebrity, beauty, entrepreneurship and status can be seen on magazine covers and social media, in shopping malls and e- commerce, and on people’s faces.
Here are a few of the ways the show changed not only TV, but culture at large:
Celebrity culture booms. In its early seasons, the self- aware tackiness of “Keeping Up With the Kardashians” was evinced in the opening credits. The family, dressed in sequins and satin, stands against a cityscape backdrop. A goofy whistling tune plays as they pose for the camera and jockey for attention. These people, with their generously sized home and seemingly relaxed work schedules, are clearly well- off. But they’re also striving.
Fast forward seven years, and Kim is on the cover of Vogue with her husband, Kanye West. A few more years, and Kylie, the youngest, is named a billionaire ( a designation since amended, but still, she’s loaded). All of them are owners of multimillion- dollar homes, followed by multiple millions of people on social media and vastly rich in entrepreneurial ventures.
It’s easy to say it could have happened to any family; even now, the idea that the Kardashians are “famous for doing nothing” remains persistent. But it wasn’t any family. And the numbers keep getting bigger. — Bonnie Wertheim
An empire is born. First there was the store ( R. I. P. Dash). Then the beauty collections ( Kylie Cosmetics taught the world about “lip kits”); a hit video game (“Kim Kardashian: Hollywood”); the clothing lines ( Skims; Good American; Kendall + Kylie, for the younger fans; and the Kardashian Kollection, for the thriftier ones, sold at Sears); the sci- fi books ( thank Kendall and Kylie for those); a prepaid credit card; and countless brand collaborations.
It’s not unusual for celebrities and influencers to create products that bear their names. What makes the Kardashians different is their promotion of these brands, which were woven into the show as well as the publicized interpersonal conflicts and life changes that made viewers feel close to the family. Looks like it paid off.
Now the landscape has changed, mostly by their own doing. They don’t need a TV show to hawk their wares like they may have when the show debuted. The power is in their hands. When you can reach your followers directly on social media, control your public image and make millions? ( Billions?) That’s a sweet deal. — Lindsey Underwood
New beauty standards. Have the Kardashian sisters gone under the knife? The family line, with a couple of exceptions, is no. They say that their ever- changing bodies are sculpted and whittled and plumped through nonsurgical means: Instagram filters, dermal fillers, contour powder, squats. The claim is both ludicrous and shrewd.
A triumph of the Kardashian marketing reign has been selling the appearance of extreme, even campy body modification as an accessible consumer experience, one sold through spa trips on the show, makeup- chair selfies on Instagram, and branded products like Kylie’s lip kits and Kim’s shapewear.
“Plastic surgery” has long been shorthand for the interplay between Hollywood wealth and glamour, but for the Kardashians — creatures birthed by reality television and raised by the internet — the idea of scalpel on skin feels too old school, too fleshy, too human for the brand.
The Kardashians were the prototypes for the uncanny cyborg look that has since colonized social media. They exist less as fixed images than as a blur of constant technological upgrades. They refashioned femininity into
a computer prompt: enhance,
enhance, enhance. — Amanda Hess
Talk about transitions. Caitlyn Jenner — despite having married Elvis’ ex ( you know her as the mom of Brandon and Brody, those princes of Malibu, California) — often gave the appearance of being the least spectacular one of the family.
But if the extended Kardashian ecosystem has taught us nothing else, it’s that we should also always look beneath a surface. Caitlyn and Kris Jenner each have six children. The Venn diagram of those 12 contains two, Kendall and Kylie — who some believe are the most potent of the species.
Of the extended family’s skills that Kendall and Kylie and their kin have mastered — wonderful portraiture of the self, a native sense for the exploitation of brand identity, the ability to dance with stars, an incredible gift for argument and persuasion — Caitlyn may be the one who has studied the hardest.
The announcement of her gender transition ate a significant amount of the news cycle of the middle of 2015, an otherwise uneventful year apparently. She began secretly meeting with Buzz Bissinger for a profile in Vanity Fair in February; she confided publicly in Diane Sawyer in April. The Annie Leibovitz portraits were released in June for the July
cover of Vanity Fair. The reality show called “I Am Cait” premiered at the end of July to millions.
Caitlyn brought all the extreme ferocious professionalism and resources of the family to bear, and for good personal reason. But she also did something for the rest of us. In setting the framing of the conversation, she may have changed hearts and minds among older and more conservative and more transphobic Americans. — Choire Sicha
Another side of Kanye. Kanye West began appearing on the show in 2012, the year he started dating Kim Kardashian. He was visibly uncomfortable with the camera. He wouldn’t sit for confessionals. But he was there.
In a memorable early appearance, Kanye came to Kim’s house to rearrange her wardrobe. Kim, explaining why she would let her boyfriend mutilate her closet, said on camera: “He’s a fashion designer, and he loves clothes, so I’m excited to collaborate with him to see what his take on fashion is.”
Kanye’s design aspirations had been clear to his fans for some time. But for the show’s massive audience, Kim’s words meant something. They were actualizing. The following year, Kanye signed a deal with Adidas, which led to the creation of the Yeezy brand, a line of shoes and apparel
worth billions.
The show has helped Kanye promote himself not only as a designer, but as a visionary aesthete, as a husband, as a father and as a Christian. It has provided a counterpoint to those who have scorned his ambitions and a public relations platform in times of crisis.
Since 2012, he has grown far more comfortable on camera and significantly more involved behind the scenes of the show. And in 2019, he appeared in his first confessional. He was inspired to do so, he said, by the Pixar film “The Incredibles,” which opens with seated interviews. “The wife got a big butt,” he said on camera, explaining the similarities. “And I just see our life becoming more and more and more like ‘ The Incredibles’ until we can finally fly.” — Jonah Engel Bromwich
This is your power broker. When Kim Kardashian West announced, in 2019, that she was pursuing a law degree, critics were quick to dismiss her aspirations. She clapped back with a few self- referential “Legally Blonde” jokes.
It’s true that her path was unusual: She didn’t graduate from college and had no plans to enroll in law school. ( California is one of four states where a degree is not required to take the bar exam; Kim will be eligible once she completes an apprenticeship.) Still, despite the unconventional means, her investment in criminal- justice reform was demonstrably real.
The previous year, she paid a visit to the White House to speak with President Donald Trump about Alice Marie Johnson, a grandmother in her 60s who had received a life sentence for a nonviolent drug offense and had been in prison for 20 years. Kim learned about her case on social media. After the meeting, Trump granted Johnson clemency.
This spring, she headlined a documentary about incarcerated felons seeking a second chance and recently landed a deal for a podcast on the same subject. It would be easy to write off the subject.