The Denver Post

Colo. offers $22.5M in incentives

Proximo Spirits plans tourist attraction tied to Tincup Whiskey

- By Aldo Svaldi

Gilpin County, with its heavy concentrat­ion of casino employment, has suffered from some of the highest unemployme­nt rates in the state in the past year. On Thursday the Colorado Economic Developmen­t Commission approved more than $500,000 in incentives from two programs in a bid to help the gaming haven improve its odds.

The awards, the first of their kind within the county, include $374,163 in job growth incentive tax credits and $149,500 from the state’s Strategic Fund. They are linked to the creation of 23 fulltime jobs at a proposed distillery and warehouse facility. The developmen­t also comes with an additional 40 lower-paying operations and tourism jobs the state was unable to incentiviz­e.

To remain anonymous, the applicant used a code name, Project Curve. A year ago, Proximo Spirits, the New Jersey-based owner of Stranahan’s and Tincup Whiskey, sought approval from Black Hawk City Council for a 20-acre whiskey production facility called Lake Gulch Whiskey Resort, something first reported in The Denver Business Journal.

The bigger payoff for the state isn’t the 63 jobs created but rather the $50 million capital investment that Proximo, also the owner of Jose Cuervo, plans to make in creating a new tourist attraction tied to Tincup, a Colorado brand that Jess Graber, the founder of Stranahan’s, launched, but which is primarily produced in Indiana.

“It could drive up local tax revenues in a meaningful way,” Michelle Hadwiger, the deputy director of the Office of Economic Developmen­t and Internatio­nal Trade told commission­ers. The distillery also represente­d a rare opportunit­y to do something outside the metro area, while also boosting the state’s stature as a beverage industry hub, a reputation that took a hit when Molson Coors relocated its headquarte­rs to Chicago in 2019.

Of four awards the commission approved Thursday, the largest, worth $16.38 million, went to Project Flood, a provider of a software-enabled peer-to-peer sharing service that has grown rapidly since launching locally five years ago. The company is looking at adding 1,483 jobs locally over the next eight years but also is considerin­g Arizona, Georgia or Idaho as alternativ­es.

If the company stays in Colorado, it said it will seek out a new headquarte­rs in metro Denver. If it moves out of Colorado, many of the existing jobs may follow, Hadwiger said.

The state is offering an average of $11,047 in future tax credits per job created. Those jobs, however, will come at an average annual

wage of $163,677. The commission also approved $3.8 million in job growth incentive tax credits for Project Island, a privately held company that provides a technology to capture harmful byproducts of oil and gas production. It is considerin­g adding 286 jobs paying an average annual wage of $122,795 at a new operations facility in Denver.

A California tech company that provides a software platform that home service profession­als use to manage their operations is looking at metro Denver for a new office that could create up to 211 jobs paying an average annual wage of $92,152. The company, which has about 40 remote workers in Denver, eventually might move its headquarte­rs to the new office, Hadwiger said. It received approval for $1.75 million in job growth incentive tax credits.

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