Poor communication led to inequity, Emmert says
Mark Emmert acknowledged the glaring failures to give the coaches and players in the women’s tournament the same attention the NCAA gave the men was a result of a lack of communication between the two basketball staffs along with focusing on trying to tip off both events safely during a pandemic.
The NCAA president said the oversights resulted in overlooking differences that led to inequities that have cast a dark, looming cloud over the women’s tournament.
“Clearly we should have had better communication between my teams,” Emmert said in a 30-minute interview with The Associated Press on Friday. “Clearly we should have really had a better focus on a number of those details that are hardly details, but are really, really important.
“The emphasis that needed to be on health and wellness and the complete and utter focus on how to pull this off in a pandemic led us to get our eye off the ball on a handful of things, and that’s really unfortunate. Had we done that better, we wouldn’t have had these things emerge.”
The NCAA announced Thursday that it was hiring a law firm to review potential gender-equity issues in all men’s and women’s championship events.
“We can’t just say we’re in favor or everything being equivalent and fair. We’ve got to make sure that’s actually the case across the board,” Emmert said.
The NCAA has been accused the past two weeks of not providing equal amenities to the teams in the men’s and women’s Division I basketball tournaments. Among other things, female players, coaches and staffers in San Antonio have criticized the NCAA for not initially providing a full weight-training area to the women’s teams, noting the men’s teams in Indianapolis did not have the same problem.
“We dropped the ball in San Antonio in the women’s basketball tournament,” Emmert said.
He said now the focus is on making sure it doesn’t happen again.
“We know that we’ve had decades of undervaluing women’s sports throughout the entire sports spectrum,” Emmert said. “We need to think through how we address that. We need to think through how we want to more aggressively support and promote women’s sports.”
The NCAA also received criticism for using the term March Madness only to promote and brand the men’s tournament.
Emmert said the popular nickname could be used for the women’s tournament if organizers and those who support the game want it.
“The mark March Madness isn’t exclusively the men’s basketball mark, and it wasn’t intended in that context,” he said. “There has been an ongoing discussion about how to build the women’s basketball brand and how much similarity vs. how much distinction is appropriate between the two games.”
While the budget to run the men’s NCAA Tournament in 2018-19 was nearly double that of the women’s, according to a report in The New York Times, Emmert said those numbers were much closer for this year’s tournaments.
“It has changed for this tournament,” he said. “We spent on the women’s side about another $16 million on COVID-related expenses and less than that on the men’s side.”
Emmert apologized to women’s basketball players.
“We failed to deliver the things they earned and deserved,” he said.