The Guardian (USA)

Seahawks hold off Vikings to grab share of NFC West lead

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Chris Carson and Rashaad Penny combined for 176 rushing yards and totalled three touchdowns as the Seattle Seahawks held on to defeat the visiting Minnesota Vikings 37-30 on Monday night in a key NFC matchup.

Russell Wilson completed 21 of 31 passes for 240 yards and two touchdowns, including a 60-yarder to David Moore late in the third quarter, as the Seahawks (10-2) moved into a tie with the 49ers atop the NFC West. Seattle holds the tiebreaker edge based on a win at San Francisco.

Wilson, who threw one intercepti­on, improved to 9-2 in Monday night games. Carson rushed for a gamehigh 102 yards and a touchdown on 23 carries. Penny had 74 yards and a score on 15 attempts, and he also caught a touchdown pass.

The Vikings (8-4) fell a game behind the Green Bay Packers in the NFC North. The quarterbac­k Kirk Cousins, who dropped to 0-8 on Monday nights, was 22 of 38 for 276 yards with two touchdowns and one intercepti­on.

The key play came with 8:50 remaining in the third quarter and the score tied at 17. Minnesota’s Dalvin

Cook rushed up the middle, but the ball was knocked loose by Seahawks defensive lineman Rasheem Green and recovered by safety Bradley McDougald at the Vikings 26-yard line. Cook, who entered the weekend ranked second in the NFL in all-purpose yards, sustained a shoulder injury on the play and didn’t return.

Shortly thereafter, Jason Myers kicked his second 29-yard field goal of the game to give Seattle its first lead at 20-17. Cook finished with nine carries for 29 yards and a touchdown. He also logged three receptions for 35 yards.

With Seattle trailing 17-10 at the half, Penny scored on a one-yard run to tie it on the Seahawks’ first possession of the third quarter. Wilson hit Moore with the 60-yard TD pass and Penny with a 13-yard scoring strike early in the fourth to extend the lead to 34-17.

Cousins found a wide-open Laquon Treadwell for a 58-yard touchdown pass early in the fourth quarter to make it 34-24. He hit Kyle Rudolph with a threeyard score to pull the Vikings within four with 7:14 remaining after a Seattle turnover.

Myers kicked a 36-yarder to cap the scoring with 25 seconds left, and the Vikings fumbled the ensuing kick-off to effectivel­y end the game.

watch” that year) was a six-page feature on an upstart young broadcaste­r called Sky Sports, which was promising to reinvent the way we watched football and not the least reticent about it. Sky, we were told, would bring with it “space-age gadgetry” and “computer graphics”. Tension would be heightened by – and I quote – “a clock running constantly in one corner of the screen”. It was, in so many ways, a more innocent age.

Even the opening night of BT Sport in 2013 had the heft of a grand television event, accompanie­d by a lavish big-budget launch, months of feverish advance speculatio­n and a panting, simpering Jake Humphrey. By contrast, those present to witness English football’s latest new dawn may barely have noticed the difference.

Amazon Prime Video’s first foray into live Premier League football felt like the softest of soft launches: the same teams, the same players, the same presenters, the same commentato­rs, with just a little added buffering.

As Gabby Logan at Turf Moor and Eilidh Barbour at Selhurst Park introduced their respective live streams on the stroke of 7pm, one word was notable by its curious absence. Perhaps I missed it, but I didn’t hear the word “Amazon” mentioned on either broadcast all night. The branding was extremely subtle, the studio sparse and largely undecorate­d, the Fifa 20-esque graphics inoffensiv­ely styled, the introducti­ons straight to the point. A standard aerial shot of the ground, some words about the packed festive calendar and then straight into the team news.

The entire operation appeared to have been calibrated to cause as few qualms as possible. Such has been the thirst for familiar faces that according to reports Amazon has signed up 73 commentato­rs, presenters and pundits for its two rounds of Premier League coverage. I’m not sure I could even name 73 pundits without throwing in a few dead ones but if the intention was to offer the illusion of continuity, then for the most part it worked.

At Burnley v Manchester City, Alan Shearer, Nigel de Jong and Roberto Martínez were all clad soberly in battleship grey. At Crystal Palace v Bournemout­h, the refreshing erudition of Eni Aluko was neatly diluted by the reassuring equivocati­on of Jermaine Jenas. “It’s a game that both teams will be trying to win,” he declared from the gantry. Customers who viewed Jenas also bought: water filters, clothes pegs, the latest Coldplay album.

Why had Amazon gone to such lengths to airbrush itself from its own live broadcast? Perhaps because, on some level, it is banking on the fact we don’t really care who is showing our live football. That this jostling marketplac­e of corporate branding largely goes over our heads. And for a new player with an establishe­d core business, the low-key approach certainly appears to favour it: come for the Merseyside derby, stay for a set of kettlebell­s and the new Jack Reacher. As long as the stream works – granted, this wasn’t the case for everyone – and as long as the presentati­on is of sufficient room-temperatur­e competence, perhaps everything else is just window dressing.

And indeed, just a couple of clicks away from the main feed lay a glimpse of just where Amazon may be taking this. Squirreled away on a page called “Audio Languages” was an option to turn off the commentary entirely by selecting the “Stadium Atmosphere” feed. The effect was immediatel­y startling. Jefferson Lerma chugged away in near silence. Wilfried Zaha drifted from touchline to touchline entirely unencumber­ed by comment. It felt like peering into a weird, noiseless future. Perhaps it will not surprise you to learn that Jeff Bezos likes to start meetings at Amazon with half an hour of complete silence.

This, in many ways, is how Amazon implants itself in our lives: subtly, seamlessly, insidiousl­y. It appears and it disappears at the same time. First it takes over your bookshelf. Then your music player. Then your food cupboard and the items in your drawers. Then your evenings in front of the television. Self-worth gets delivered promptly to your door within one working day. It’s all so easy, so frictionle­ss, you don’t notice the 30-day trial you forgot to cancel, the data you’re giving away for free, the factory workers denied toilet breaks, the small high street bookshop with closing down signs in the windows.

In many ways, it’s a form of sportswash­ing as stealthy and cynical as any nation-state could dream up. Like any large corporatio­n trying to monetise your love of football, Amazon is not doing this for love of the game. Football is the conduit, the glossy leafleting campaign, the free cheese samples, the sweets placed tantalisin­gly by the till. Would I like Amazon to provide a more reliable stream and some more incisive analysis? Yes. But on balance, I think I’d probably rather it just paid more tax.

 ??  ?? Chris Carson scores on a run against the Vikings during the first half. Photograph: Ted S Warren/AP
Chris Carson scores on a run against the Vikings during the first half. Photograph: Ted S Warren/AP
 ?? Photograph: John Sibley/Action Images via Reuters ?? Crystal Palace supporters at Selhurst Park make their feelings clear as their game was officially the first to be broadcast live by Amazon Prime.
Photograph: John Sibley/Action Images via Reuters Crystal Palace supporters at Selhurst Park make their feelings clear as their game was officially the first to be broadcast live by Amazon Prime.

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