Need a Mother’s Day gift? Why not a vibrator necklace or yacht trip, says Goop

Gwyneth Paltrow’s Goop Mother’s Day gift guide for this year includes a vibrator necklace and a $600 bidet among other luxury items that would seem far beyond the means of most people still struggling in a pandemic-hit economy.

The annual gift guide from Paltrow’s wellness and lifestyle brand is, according to a blurb on the website, for

“a calendar day dedicated to showering some of the most deserving among us with love”.

Split into six sub-sections, including “For your mom crew” to “Ridiculous but awesome … yeah, we did it”, the present suggestions also includes a fedora hat embroidered with the exact astrological positions of the moon, stars and planets when your child was born for $2,575, a brand identity and design service for $700 and a luxury yacht trip to Croatia for $105,000.

Last year Goop made headlines for selling a candle called This Smells Like My Vagina.

Paltrow and Goop are no strangers to controversy. She was recently criticized for a Vogue beauty tutorial showing her morning skincare routine. In the video she puts sunscreen on her nose and cheeks (“where the sun really hits”), prompting many negative posts in the comments section of the video including one saying: “Sunscreen is not a highlighter, cover your face.”

The skincare expert Renée Rouleau called it “completely ineffective”.

In response a representative for Paltrow told Refinery29: “In the Vogue video, [she] applies sunscreen to her entire face, though the video is edited down for timing’s sake and does not show the full application. Her comment specifically says she does not ‘slather it head to toe’ over her entire body but she addresses the importance of sun protection and mineral sunscreen.”