The Guardian (USA)

Sony profits soar as it benefits from home entertainm­ent boom

- Jillian Ambrose

Profits at Sony Corporatio­n have climbed by more than a quarter as demand for the PlayStatio­n 5 games console, which boomed during the Covid-19 pandemic, continues to outpace supplies.

The Japanese entertainm­ent and electronic­s conglomera­te reported a 26% rise in operating profit in the three months to the end of June to 280.1bn yen (£1.85bn) from 221.7bn yen a year earlier.

The better-than-expected firstquart­er results prompted the company to raise its profit forecast for the year to March 2022 to 980bn yen from 930bn yen, anticipati­ng that prospects for its music, movies and electronic­s divisions will continue to improve as the global economy emerges from the pandemic. That is still lower than the consensus prediction of equity analysts, which forecast a 1bn yen profit for the year.

Sony expects to sell 14.8m PS5s in the 12 months ending March 2022, a figure hindered by a shortage of semiconduc­tors. As a result, the production volumes of its popular games console continued to fall short of demand. The console, which sells for as much as $500, quickly sold out.

In the UK, the launch overwhelme­d retailers last November as Britons flooded online shopping websites to snap up a console as Covid-19 measures began to drag into the winter months. It caused the entire John Lewis website to crash for almost two hours, with crashes reported at Tesco and Game sites, too.

Sony’s chief financial officer Hiroki Totoki told a news briefing after Sony’s results that the company had secured enough chips to achieve its PS5 production target but cautioned that supplychai­n constraint­s could also affect the production of other consumer electronic devices.

“We use a lot of semiconduc­tors and it is a source of concern,” Totoki said. “We can’t become complacent.”

There are signs that profits from Sony’s gaming sector are beginning to decline as Covid-19 restrictio­ns ease and people spend less time at home but the conglomera­te said solid earnings in its music and electronic products businesses helped to offset the second-quarter slowdown.

In Sony’s music segment, profits rose from 35.6bn yen to 55.4bn yen after stronger sales for recorded music and music publishing, including gains in paid subscripti­on streaming services and ad-supported music streaming.

A box office triumph for the anime epic Demon Slayer, distribute­d by Sony’s animation unit Aniplex, also boosted its better-than-expected quarterly results.

“Going forward, Sony will be selling every single PS5 it puts into markets in a matter of seconds. Therefore, a challenge is not generating demand but supply,” the industry analyst Serkan Toto told Bloomberg. “On software, Covid-19 is affecting production and so many big titles that would drive hardware sales and PlayStatio­n network subscriber­s got delayed to next year.”

 ?? Photograph: Hollandse Hoogte/Rex/Shuttersto­ck ?? The interest in PlayStatio­n 5 when it launched in the UK in November 2020 resulted in some retail websites crashing.
Photograph: Hollandse Hoogte/Rex/Shuttersto­ck The interest in PlayStatio­n 5 when it launched in the UK in November 2020 resulted in some retail websites crashing.

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