The Guardian (USA)

Mango’s Victoria Beckham collection to launch this month

- Chloe Mac Donnell

Victoria Beckham is pivoting from high-end fashion to the high street. On Thursday, the retail chain Mango said it was collaborat­ing with the Spice Girl turned designer on a collection of slip dresses, knitwear and accessorie­s.

The Spanish retailer described the new line, due to launch on 23 April, as “a perfect blend of classic British luxury”. Preview images show a model lounging by a pool wearing a white oversized blazer and matching, loose-fitting trousers. In another, a model emerges from the pool in a white, ruched halterneck dress.

Pricesare expected to be higher than Mango’s typical offering but still a snip compared with items from Beckham’s mainline brand, which range from £90 for a T-shirt to £2,650 for a shearling coat.

Beckham, who launched her eponymous label in 2008, said in an interview with WWD that she had decided to work with Mango to “speak to a wider audience in a way that feels relevant to my brand and retains my aesthetic and DNA”.

Mango turns 40 this year. Last month, it reported a record turnover of €3.1bn for 2023. The Victoria Beckham x Mango capsule follows collaborat­ions with the LA-based lifestyle brand Simon Miller and the Frenchborn, London-based influencer Camille

Charrière.

2022 was a milestone year for Beckham, turning a profit for the first time after 14 years in business. In the financial report filing, particular credit was given to her beauty line. Bestseller­s include a £40 highlighte­r stick and £30 eyeliner.

The decision to re-stage her fashion show at Paris fashion week also paid off with an earned media value of more than £16m. Ahead of the show, she unveiled her debut fragrance collection, which, according to Launchmetr­ics, generated an extra £1m in media impact value in discussion­s both online and on social media. whichthat

With highstreet footfall continuing to lag behind pre-pandemic levels, for spring/summer 23 retailers are betting on collaborat­ions with celebritie­s and luxury designers to woo back customers. The British heritage brand Barbour

has teamed with the influencer Laura Jackson on an edit of summer dresses while the French brand Soeur, which recently opened its first UK store in London, has enlisted the US blogger Leandra Medine.

On 18 April, & Other Stories will unveil a whimsical collection from the London-based designer Susan Fang and H&M will showcase a collection of deconstruc­ted trenches and tailoring from the Korean-born, London-based designer Rokh.

 ?? Photograph: Mango ?? An image from the collaborat­ion between Victoria Beckham and Mango.
Photograph: Mango An image from the collaborat­ion between Victoria Beckham and Mango.
 ?? ?? Victoria Beckham (right) with Justi Ruano, Mango’s womenswear creative director
Victoria Beckham (right) with Justi Ruano, Mango’s womenswear creative director

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