Taylor Swift’s music returns to TikTok even as label fights over artist compensation
Taylor Swift’s music has returned to TikTok, despite the singer’s record label, Universal Music, and the Chinese short-video app remaining at loggerheads over artist compensation and artificial intelligence.
The return of Swift’s music comes one week ahead of the release of her new album, The Tortured Poets Department.
Swift’s return to TikTok had been in the works for some time, the Financial Times reported on Thursday, citing people familiar with the matter.
The pop superstar owns the copyrights to her recordings through a 2018 deal struck with Universal that lets her control where her work is made available, unlike many other artists.
Universal Music ceased licensing its content to TikTok and TikTok Music services when their previous agreement expired on 31 January.
Universal Music, the biggest music company in the world, published a blistering open letter the day before the agreement expired, accusing TikTok of bullying and intimidation, and complaining of “how little TikTok compensates artists and songwriters, despite its massive and growing user base, rapidly rising advertising revenue and increasing reliance on music-based content”.
TikTok, owned by Chinese company ByteDance, called this “a false narrative” and said that UMG had “chosen to walk away from the powerful support of a platform with well over a billion users that serves as a free promotional and discovery vehicle for their talent”.
TikTok subsequently removed thousands of songs from its platform and muted the videos that featured those songs, written by any songwriter signed on to Universal Music Publishing Group (UMPG).
This meant some of the world’s most popular music – including by the Beatles, Bob Dylan, Elton John, Harry Styles, Drake, Sting, the Weeknd, Kendrick Lamar, SZA, Ariana Grande, Justin
Bieber, Adele, U2, Coldplay and Post Malone – all disappeared from TikTok’s library.
TikTok, Universal Music and representatives for Swift did not immediately respond to requests for comment.
scene he was in. He has referred to White Lotus as a “gamechanger” – not only did he meet his now girlfriend Meghann Fahy on set, but it also gave him “an edge” during auditions for One Day. It is a testament to his talent that people thought he was actually from Essex.
“He’s got a disarming versatility where his entire physicality seems to change,” said Sykes. “In White Lotus he was bullish and grubby, attractive in a way that made you feel uneasy; in One Day he was almost fey: elegant and glittering with insecurity. There’s something intensely charismatic about him, but offset with this lightness. I don’t think he realises the impact he has with his physical presence.”
But it is not just the women who see Woodall’s appeal. Luke Hodson, the founder of youth culture marketing agency Nerds Collective, said the actor was popular because he “embodies the everyday man”. “He creates a familiar resonance – you can just imagine bumping into him in a club in Malia.”