The Macomb Daily

Microsoft bakes ChatGPT-like tech into search engine Bing

- By Matt O’brien

Microsoft is fusing ChatGPT-like technology into its search engine Bing, transformi­ng an internet service that now trails far behind Google into a new way of communicat­ing with artificial intelligen­ce.

The revamping of Microsoft’s second-place search engine could give the software giant a head start against other tech companies in capitalizi­ng on the worldwide excitement surroundin­g ChatGPT, a tool that’s awakened millions of people to the possibilit­ies of the latest AI technology.

Along with adding it to Bing, Microsoft is also integratin­g the chatbot technology into its Edge browser. Microsoft announced the new technology at an event Tuesday at its headquarte­rs in Redmond, Washington.

Microsoft said a public preview of the new Bing will launch Tuesday for users who sign up for it, but the technology will scale to millions of users in coming weeks.

Yusuf Mehdi, Microsoft’s corporate vice president and consumer chief marketing officer, said the new Bing will go live for desktop on limited preview. Everyone can try a limited number of queries, he said.

The strengthen­ing partnershi­p with ChatGPTmak­er OpenAI has been years in the making, starting with a $1 billion investment from Microsoft in 2019 that led to the developmen­t of a powerful supercompu­ter specifical­ly built to train the San Francisco startup’s AI models.

While it’s not always factual or logical, ChatGPT’s mastery of language and grammar comes from having ingested a huge trove of digitized books, Wikipedia entries, instructio­n manuals, newspapers and other online writings.

 ?? STEPHEN BRASHEAR — THE ASSOCIATED PRESS ?? Microsoft CEO Satya Nadella speaks during the introducti­on of the integratio­n of Microsoft Bing search engine and Edge browser with OpenAI on Tuesday, Feb. 7, 2023, in Redmond, Wash.
STEPHEN BRASHEAR — THE ASSOCIATED PRESS Microsoft CEO Satya Nadella speaks during the introducti­on of the integratio­n of Microsoft Bing search engine and Edge browser with OpenAI on Tuesday, Feb. 7, 2023, in Redmond, Wash.

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