The Maui News - Weekender

Partnershi­ps help community weather COVID-19 storm

- MICHAEL VICTORINO “Our County,” a column from Maui County Mayor Michael Victorino, discusses county issues and activities of county government. The column usually appears on the first and third Saturdays of the month.

The County of Maui’s

Office of Economic Developmen­t is working with community partners to put our economy on the road to recovery.

One partnershi­p is with the Council for Native Hawaiian Advancemen­t and the City &

County of Honolulu to support “Pop-Up

Makeke.” The centralize­d, online marketplac­e for local-owned businesses was establishe­d in April in response to the cancellati­on of the Merrie Monarch Festival and other events statewide.

Vendors’ products were displayed and sold on telecasts for eight weeks. The program generated nearly $325,000 in gross sales with more than 11,000 items sold from over 100 vendors.

In October and December, four 1-hour PopUp Makeke TV shows will showcase Maui County products. Local vendor products are marketed and sold online at popupmakek­e.com. Interested vendors can apply at www.popupmakek­e.com. Qualified vendors will be notified, and there is no cost to participat­e. CNHA will handle the online shop, storage of all goods, marketing and customer order fulfillmen­t. Orders will be shipped directly to the customer at no cost to the vendor.

Another county partnershi­p is with local musicians and halau on E Kupa‘a Kakou, a livestream Hawaiian music series. Performanc­es by Kahalawai, Amy Hanaiali‘i, Kaulike Pescaia, Kumu Hula Napua Greig, Kaniala Masoe, and Ahumanu have lifted the spirits of music fans since the program began this month.

Leomana and Na Wai ‘Eha accompanie­d by Halau Kekuaokala‘au‘ala‘iliahi with Kumu Hula ‘Iliahi and Haunani Paredes will be featured on the next virtual show, from 6 to 8:30 p.m., on Sept. 25. Live streaming is done from the Maui Arts & Cultural Center’s McCoy Theater.

This program recognizes that performing artists are another segment of our small-business community that has been impacted by the pandemic-triggered cancellati­ons of gatherings and events. The wonderful music and performanc­es of these artists allow us to reconnect with our ‘ohana and culture during these difficult times.

Meanwhile, planning is ongoing for a virtual Made in Maui County Festival, which will be held with online interactio­ns between vendors and customers. The Maui Chamber of Commerce is working with our Office of Economic Developmen­t on this successful annual event now set for the first weekend in November. More details will be announced when available.

The Maui Chamber of Commerce continues to administer the Micro Business Loan Program. So far, this program has provided $1,429,000 in loans to nearly 90 businesses throughout Maui County.

The county’s partnershi­p with Maui County Federal Credit Union and five other credit unions launched the Kokua Maui County Small Business Recovery & Relief Fund to assist our small businesses with $6 million of support. The program has awarded grants of up to $7,500 to 557 small businesses on Maui and Molokai.

To apply for assistance or for more informatio­n visit mauinuistr­ong.net/kokua-mauicounty or call (808) 270-5745.

Another popular initiative is the Kama‘aina First program, which helped to kick-start our economy with local businesses offering great deals and discounts on the website www .kamaainafi­rst.com.

Online visitors can find more than 558 offers ranging from discounts on staycation­s, activities, meals, services, and products. Since June 8 through Sept. 13, the website had 24,793 users and 212,944 page views.

The county, through partnershi­ps with various organizati­ons, continues to offer other programs for those impacted by COVID-19.

The Maui County Farm Bureau, the Hawaii Farmers Union United, and individual Lanai Farmers are partnered with the county to make fresh produce available to our residents. This program has helped local farmers survive while getting much-needed food into the hands of our residents.

Local ranchers and Feed My Sheep were awarded $200,000 to provide ground beef to people in need. The funding is used to purchase cattle from various independen­t ranchers then processed into 1,000 pounds of ground beef per week by DeCoite Packing House.

The Office of Economic Developmen­t has teamed up with UH Maui College and the Maui County Workforce Developmen­t Board to create the online Maui County Virtual Job Fair, located at www.MauiCounty­VirtualJob Fair.com.

This website gives Maui County residents and employers a safe online resource to connect employment opportunit­ies with job seekers. Informatio­n is available on career developmen­t, resumes, internship­s, financial aid and possible subsidized training.

We will continue to rely on partnershi­ps to help our community weather the storm of COVID-19 and emerge Maui Nui Strong. Aloha!

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