The Maui News

BTS band and fans cheer Grammy nom

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SEOUL — K-pop band BTS has earned its first Grammy nomination, a long-awaited feat for the South Korean act that has been reshaping the global pop landscape with record-breaking songs and well-mobilized fans.

Critics say the boy band’s nomination Tuesday demonstrat­es its growing presence and impact in the mainstream U.S. pop industry.

“K-pop, represente­d by BTS, has cracked the mainstream of mainstream, the Grammys,” said Kim Youngdae, a Seoul-based music critic and author of the book “BTS: The Review.” He called the nomination “historic” and said the band “has carved out its own space and squeezed itself in.”

The pandemic may have unexpected­ly contribute­d to the long-awaited recognitio­n from the Recording Academy.

“Before (the pandemic), artists who went to the U.S. would sing at radio stations, concerts and live stages, but these include a variety of limitation­s, including time and space,” said Kim Do Heon, editor-in-chief of the online music magazine IZM. Kim said the band’s increased online presence during the pandemic — through frequent social media interactio­ns and paid virtual concerts — may have contribute­d to its global success, leading to the nomination.

The band — composed of JHope, RM, Suga, Jungkook, V, Jin and Jimin — will compete for best pop duo/group performanc­e at the 63rd Grammy Awards with their all-English song “Dynamite,” which topped the Billboard Hot 100 chart this year.

This year’s best pop duo/group performanc­e, a highly competitiv­e category, features artists such as Taylor Swift with Bon Iver and Lady Gaga with Ariana Grande. The awards don’t have a K-pop category and recently changed the name of the best world music album category to best global music album to be more “modern and inclusive.” The academy said the new name “symbolizes a departure from the connotatio­ns of colonialis­m, folk and ‘non-American’ that the former term embodied.”

After the announceme­nt, BTS uploaded videos on their official Twitter page, which has over 30.9 million followers, showing four members reacting to the nomination by jumping up from a couch and shouting “Yes!” and “BTS!”

The most popular boy band in the world has been a familiar presence at the Grammy Awards — but as an award presenter and performer.

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