The Mercury News Weekend

Whiskey industry leaders unite, denounce tariffs

- By Bruce Schreiner

LOUISVILLE, KY. » Top global whiskey associatio­ns put aside their marketplac­e competitio­n Thursday to showaunite­d front in denouncing tariffs and urging world leaders to end their disputes before trade wars start siphoning global sales of distilled spirits.

After two days of talks, representa­tives of nine global distilled spirits organizati­ons meeting in Kentucky signed a resolution urging the “prompt removal” of recent tariffs. American whiskeymak­ers have become caught in the middle of disputes, with tariffs slapped on their products and other goods in trade conflicts pitting the U.S. against key allies.

“When we were talking this morning, we couldn’t agree on who produces the best whiskey,” Kentucky Distillers’ Associatio­n President Eric Gregory said. “We couldn’t agree on whether it’s spelled wh-i- s-k- e-y or w-h-i- s-k-y. But we did agree unanimousl­y ... that open and fair trade is essential for the future of our global industry.”

The spirits groups said they were encouraged by signs that the U.S. and the European Union are stepping back from the brink of a trade war. President Donald Trump and European leaders agreed Wednesday to open talks to tear down trade barriers between the U. S. and the EU. Perhaps those negotiator­s could resolve the trade conflicts over a drink or two, summit participan­ts suggested.

“Let’s just sit down and have a reasonable and logical (discussion) and raise a toast of bourbon or any other spirit and get this sorted,” said Aoife Clarke, representi­ng the Irish Whiskey & Spirits Associatio­n at the summit.

Groups from the Irish whiskey and Scotch whisky industries as well as trade groups for spirits producers in Japan, Canada, Europe and the U. S. were represente­d at the summit. Their theme: “Nobody wins in a trade war.” Asked afterward if the group’s message could influence world leaders, Clarke said: “There’s the question, isn’t it? I do believe a collective voice is a powerful voice.”

Trade disputes have resulted in tariffs imposed in some key overseas markets for bourbon and other American whiskeys, including the European Union — where Kentucky spirits producers exported nearly $200million of their products in 2017.

American whiskeymak­ers also face retaliator­y tariffs in Canada, Mexico and China. EU tariffs targeting American whiskey and other U. S. products were a response to President Donald Trump’s decision to slap tariffs on European steel and aluminum.

Those duties amount to a tax, which producers can pass along to consumers through higher prices or absorb shrinking profits.Global whiskey makers share concerns that an escalation in trade disputes would lead to expanded and higher tariffs.

Foreign markets have become lucrative for spirits makers worldwide in the past two decades.

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