The Mercury News Weekend

Google’s legal peril rises with third antitrust suit

- By David Mccabe, Cecilia yang and Daisuke Wakabayash­i The New York Times

More than 30 states added to Google’s mushroomin­g legal woes Thursday, accusing the Silicon Valley titan of illegally arranging its search results to push out smaller rivals.

One day after 10 other states accused Google of abusing its dominance in advertisin­g and overchargi­ng publishers, and two months after the Justice Department said the company’s deals with other tech giants throttled competitio­n, the bipartisan group of state prosecutor­s said in a lawsuit Thursday that Google downplayed websites that let users search for informatio­n in specialize­d areas like home repair services and travel reviews. Prosecutor­s also accused the company of using exclusive deals with phonemaker­s like Apple to prioritize Google’s search service over rivals like Firefox andDuckDuc­kGo.

That suppressio­n, the states said in their lawsuit, has locked in Google’s nearly 90% market domi

nance in search and has made it impossible for the smaller companies to grow into formidable competitor­s. Google has sought to extend that dominance to new venues like home voice assistants, said the prosecutor­s, from states including Colorado, Nebraska, New York and Utah.

The cascade of lawsuits against Google, which the company says it will fight in court, are indicative of the growing backlash against the largest tech companies, a movement that increasing­ly looks like it will usher in major changes for some of the world’s most popular digital services.

Critics have argued for years that Google, Apple, Facebook and Amazon built sprawling empires over commerce, commu

nications and culture, and then abused their growing power. But only recently have federal or state regulators brought major cases against them.

The Federal Trade Commission and 40 state attorneys general last week accused Facebook of buying smaller rivals like Instagram and WhatsApp to maintain its dominance, in a case that threatens to break the company apart. Regulators in Washington and around the country are also investigat­ing Amazon and Apple.

In addition, Democratic and Republican political leaders have assumed a far more aggressive stance against the industry, including pushing changes to a once-sacrosanct law that protects sites from liability for the content posted by their users.

“Our economy is more concentrat­ed than ever, and consumers are squeezed

when they are deprived of choices in valued products and services,” said Phil Weiser, Colorado’s attorney general. “Google’s anti-competitiv­e actions have protected its general search monopolies and excluded rivals, depriving consumers of the benefits of competitiv­e choices, forestalli­ng innovation and underminin­g new entry or expansion.”

The prosecutor­s filed the lawsuit in the U.S. District Court of the District of Columbia and asked the court to combine it with one filed by the Justice Department in October, which includes similar accusation­s. If the court combines the suits, it will expand the scope of the federal case to include a much wider array of accusation­s about Google’s search business. The multiple cases could take years to resolve.

Adam Cohen, a director of economic policy at Google, said in a blog post

that the lawsuit “seeks to redesign search in ways that would deprive Americans of helpful informatio­n and hurt businesses’ ability to connect directly with customers.”

“We look forward to making that case in court, while remaining focused on delivering a high- quality search experience for our users,” he said.

Weiser said it was “premature” to discuss specific outcomes for the case, such as ways in which the company could be broken up.

A Google spokeswoma­n did not immediatel­y have a comment. The company has long denied accusation­s of antitrust violations and is expected use its global network of lawyers, economists and lobbyists to fight the multiple accusation­s against it. The company has a market value of $1.18 trillion and cash reserves of over $120 billion.

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