The Mercury News

Pop music pondered by a prof

- By Ann Levin Associated Press

Ever wonder what makes pop music so irresistib­le? David Hajdu, music critic and Columbia School of Journalism professor, explores the combinatio­n of luck, talent and hard work that goes into making a hit: this “product of mass culture that ... works for each person in a personal way.” “Love for Sale: Pop Music in America” (Farrar, Straus and Giroux, $27, 320

pages) begins in the 19th century with cultural changes wrought by the widespread publicatio­n of sheet music and continues into the 20th and 21st centuries with the rise of new musicmakin­g technologi­es: Tin Pan Alley, recordings, MTV and digitizati­on.

Along the way, Hajdu explores the significan­ce of the Cotton Club, Billboard charts and transistor radio, and analyzes the complex roots of rock ‘n’ roll and a half-dozen other musical genres.

For the most part, it’s an exhilarati­ng read, though Hajdu is prone to digress and never misses the chance to untangle the convoluted genealogy of a song. Personal reminiscen­ces throughout establish his musical bona fides and make this more lively and personal than a standard historical survey. He’s both critic and fan.

He ends with a touching coda on the difference between his musical taste as a youthful boomer and that of his teenage son, whose playlists include such contempora­ry artists as Jeremih, Natalie La Rose and Kid Ink.

Hajdu admits to liking quite a few of the songs but hiding his enthusiasm because he doesn’t want to destroy for his son the signature experience of all great pop music — the way he felt, for instance, listening to the Rolling Stones’ “Ruby Tuesday” circa 1967.

“Like a million kids around the world,” he says, “I thought of the song as mine and mine alone.”

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