The Mercury News

Under Armour quickly distances from Trump

The CEO backtracke­d his praise and clarified the companies mission

- Associated Press

BALTIMORE — The CEO of Baltimore-based sports apparel company Under Armour responded Wednesday to criticism he received after calling President Donald Trump “an asset to the country.”

In an open letter to Baltimore published as a fullpage advertisem­ent in the Baltimore Sun, Kevin Plank wrote that he wanted to clarify what values he and his company stand for.

“In a business television interview last week, I answered a question with a choice of words that did not accurately reflect my intent,” he wrote referring to an interview on CNBC on Feb. 7.

The company stands for equal rights and job creation and believes “immigratio­n is a source of strength, diversity and innovation for global companies based in America,” Plank wrote. Also, the company opposes the president’s travel ban.

“With an anticipate­d new executive order on immigratio­n set to come out, we will join a coalition of companies in opposition to any new actions that negatively impact our team, their families or our community,” he said.

Three celebritie­s the company sponsors — Warriors star Stephen Curry, actor Dwayne “The Rock” Johnson and ballerina Misty Copeland — were among those voicing concerns about Plank’s praise of Trump. Johnson sent out a statement on social media last Thursday saying Plank’s words “were divisive and lacking in perspectiv­e.” Copeland wrote in an Instagram post she was so concerned about Plank’s comments that she spoke to him directly.

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