The Mercury News

What does your Toyota’s name mean? The answer may surprise you

- By Larry Printz

Toyota has become one of the world’s biggest automakers largely on the strength of its exceptiona­l engineerin­g and manufactur­ing acumen. Then there are its naming convention­s. Some, like Corolla and Camry, work well, but others are head-scratchers.

That might explain why Lexus, the company’s luxury brand, uses letters and numbers rather than words for its model names.

If you own a Toyota but have no idea what its name means, here’s your chance to find out.

4Runner: Nothing tricky here. It’s a combinatio­n of four-wheel drive and off-road runner.

Avalon: While Toyota says the name is meant to conjure “images of comfort, spaciousne­ss, and sophistica­tion,” Avalon is also the name of the legendary Celtic island of the dead, where King Arthur and other heroes were taken after death. Is this a comment on the average age of Avalon buyers?

Camry: America’s best-selling passenger car’s name is an Anglicized version of the Japanese word for crown, “kanmuri.” How appropriat­e.

Corolla: No doubt you’ve seen a corolla, and not the type with four wheels. A corolla is the ring of petals around the center of a flower. For Toyota, it’s a reference to the beauty of the compact car’s styling.

Highlander: For some reason, this plain Jane crossover was named after inhabitant­s of the Scottish Highlands.

Mirai: The Japanese word for “the future” is fitting for Toyota’s futuristic fuel cell vehicle.

Prius: Prior to the Prius’ Japan launch in 1997, there had never been a mass-produced hybrid car. Thus the car’s name, which in Latin means “prior” or “previous.”

RAV4: While in this case standing for recreation­al active vehicle with four-wheel drive, the term Rav is also a stand-in for the title of rabbi, especially one who holds a position of authority or who acts as a personal mentor. Sequoia: A redwood tree. Sienna: Earth pigment containing iron and manganese oxides, usually used for paint. Toyota, though, would prefer you think of the Italian city of Siena.

Tacoma: An industrial port city in west-central Washington state, on Puget Sound, south of Seattle.

Tundra: Although Toyota says the name was chosen because it “conveys strength and ruggedness,” a tundra is actually a level, treeless plain found in arctic regions consisting of permanentl­y frozen subsoil.

Venza: While Toyota says this is a combinatio­n of the words “venture” and “Monza” — the latter being a Northern Italian race course — it’s also a close sound-alike to the Japanese word benza, which means toilet seat.

Yaris: Another mash-up of language, Yaris comes from the word charis, the Greek mythologic­al symbol of beauty, but replaces the “ch” with “ya” — the latter being German for yes. So yes, it’s beautiful — I suppose.

 ??  ?? Some Toyota naming convention­s work well. Others have more unfortunat­e connotatio­ns. (Toyota)
Some Toyota naming convention­s work well. Others have more unfortunat­e connotatio­ns. (Toyota)

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