The Mercury News

Did Timberlake evade consequenc­es for Super Bowl debacle?

- By Martha Ross mross@bayareanew­sgroup.com Contact Martha Ross at 925-943-8254.

Fans of Janet Jackson are crying “white male privilege” and other angry things over the announceme­nt Sunday that Justin Timberlake was getting another shot at performing at a Super Bowl halftime show.

They wonder: What about Jackson?

After all, it was 14 years ago that Timberlake helped give rise to the term “wardrobe malfunctio­n” during Super Bowl XXXVIII.

In 2004, the former ’N Sync singer had been invited to perform as Jackson’s surprise guest when she headlined one of the most highly watched events of the year. That year, the Super Bowl halftime show was expected to reach an estimated 90 million viewers.

But during a duet of Timberlake’s single “Rock Your Body,” as Timberlake and Jackson reached the lyric, “Gonna have you naked, by the end of this song,” he grabbed a part of her costume and exposed her right breast on live television.

The “Nipplegate” scandal led to a massive Federal Communicat­ions Commission fine and plenty of heavy consequenc­es — for Jackson, but not for Timberlake, writes Ira Madison III for the Daily Beast.

MTV, which produced the halftime show, “threw Jackson under the bus,” along with CBS, on which the Super Bowl aired. Jackson was essentiall­y blackliste­d, with her videos and music banned from MTV, VH1 and radio stations under the umbrella of parent company Viacom, Madison said.

Timberlake, the white male artist at the center of the controvers­y, faced no such backlash and became known as the “Teflon man” because the incident didn’t appear to hurt him in the least, People reported at the time.

A Grammy nominee that year, Timberlake was still able to perform at the awards show, but Jackson was forced to “gracefully” withdraw; she had been scheduled to lead a tribute to singer Luther Vandross.

According to Madison, the only thing Timberlake said at the time was when he told MTV: “I probably got 10 percent of the blame, and that says something about society. I think that America’s harsher on women. And I think that America is, you know, unfairly harsh on ethnic people.”

Such remarks and Timberlake’s apparent failure to adequately apologize to Jackson prompted Madison to write: “Timberlake possesses the type of white privilege that’s benign, but sneaks in whenever his fight or flights kick in.”

Meanwhile, Jackson’s career has only just recovered, with the release of her latest album “Unbreakabl­e” and her return to the global stage with her State of the World tour, Madison said.

Timberlake announced his return to the Super Bowl halftime show Sunday, via a clip on Twitter that included talk show host Jimmy Fallon.

“I DO have the time. Half the time,” Timberlake captioned the clip. Halftime show sponsor Pepsi confirmed the news in a followup tweet.

But Timberlake’s Twitter feed wasn’t inundated with people posting their excitement and congratula­tions.

Jackson’s fans jumped in to let their disapprova­l be known. They pointed out the unfairness, hypocrisy and/or “blatant racism and misogyny” of the situation of the “Teflon man” getting a second chance — but not Jackson.

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